Alex Becker
Senior Exhibit/Graphic Designer (who also wears many other 'hats') — Cincinnati, OH
"This needs to make an impact" is what we were told in our initial meeting with Knovation. A company who had just completely rebranded their company and products, they were looking for new and innovative ways to draw people to them on the show floor. Using their new branding standards to fuel creativity for this, we presented this concept to them in six weeks. This concept sparked the design for an additional 10x20 that was needed sooner than the 20x20.
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