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Competitor - Illustrate future North American B-car concept. Depicts four consumer segments and their corresponding "mantras".
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Segments and mantras - Illustrate future North American B-car concept. Depicts four consumer segments and their corresponding "mantras".
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The "Uniform" - Illustrate future North American B-car concept. Depicts four consumer segments and their corresponding "mantras".
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Surroundings - Illustrate future North American B-car concept. Depicts four consumer segments and their corresponding "mantras".
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Material proposal for sport trim level - Illustrate future North American B-car concept. Depicts four consumer segments and their corresponding "mantras".
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Material proposal for comfort trim level - Illustrate future North American B-car concept. Depicts four consumer segments and their corresponding "mantras".

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