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Aloha to the new Store - The opening of the biggest shopping centre in the Merkur’s DIY retail chain so far. Actually it’s so big, that we had to give him a name (Riviera) & created the story of a new tourist destination. The "aloha shirts" became the main character and a storyteller in one, as their patterns were actually the illustrations of different product categories in the stores vast assortment. In this way the consumers identified themselves with their lifestyle and interests quicker.

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