Mock up of the published introduction post for the 25 Days of ADVENTure campaign. Each day a new door "unlocked" to reveal three things to do, see and buy in new city from around the world. By clicking on an unshaded door, the viewer was taken to the relating blog post. The shaded doors represented the new cities that would be unlocked in the future.
Example of an individual city post.
This one is about Copenhagen which I wrote and was published Dec. 25 2013.
Amsterdam newsletter sent out on Dec. 16 2013 during the 25 Days of ADVENTure campaign. This is an example of the newsletters sent out daily during the campaign. I designed the layout, ads and wrote the text for this specific newsletter.
This is the first of 25 successive email newsletters associated with the 25 Days of ADVENTure campaign. I designed the layout, ad and first image.
Banner ad I designed sent out in the newsletters.
Half page ad featured in the newsletters and on The Suite (blog).
Square ad used on social media - Instagram and Facebook.
This ad resided on the website homepage (truffletravel.com) in the featured slider window.
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Web Design // 25 Days of Adventure Campaign
Starting Dec.1st 2013, TRUFFLE Travel launched its 25 Days of ADVENTure campaign. Each day a new door "unlocked" to reveal three things to do, see and buy in new city from around the world.
I envisioned the entire design and output of the campaign. Each day a new city was unlocked with a newsletter and a blog post.
Our fantastic team joined together seamlessly to research and write about all of the cities, ranging from the places in US to Europe to Asia to Australia.
I created the layouts for the newsletter, blog, individual posts and ads.
I also wrote the Hong Kong (Day 4), Amsterdam (Day 16) and Copenhagen (Day 25) posts published on the blog.
