The goal of the project was to redesign SoulElectronics.com prior to the launch of their new line of headphones.
As the information architect, my competitive research involved documenting...
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Image of Soul Electronics after the redesign. This image was downloaded from the Internet Archive, as the website has since been redesigned. I did not provide UI design for this project.
Competitive research included companies offering high-end sound systems and audio peripherals, such as Bose and Klipsch (shown below). This research helped show what type of information is important to buyers of expensive audio equipment.