Joshua Dillon

Alupa Creative — Arlington, TX

Brand Identity

Alupa Creative - Self-promotional logo redesign. This will become the working business identity of what is currently One Design Unit
Steven Davis Consulting - Steven Davis Consulting approached Alupa Creative to design a brand identity that was representative of their expertise and knowledge base within their business demographic. Additional emphasis was placed on their midwestern sensibilities regarding business transactions and accountability.
LPB Consulting - Created for digital media consultant, Lee Barth, this logo incorporates all of the elements of his services into a simple, but recognizable, brand identity.
Youth Co. - This identity was created to house the smaller initiatives of the Schoolmenu.com project. Also included under this brand halo are Tooned-In and the DJ Spot brands.
Got Your Goat Incorporated - This brand was created for a talent production company based in LA, California.
Exclusively Sheltie - This logo set was produced for a Los Angeles based, dog-care service provider. Exclusively Sheltie's services are available to the Sheltie lover who is interested in the top tier of dog care when needed.
Beeline Consulting - This set of logos was produced as a part of a global redesign of the company Beeline Global. After having initially coordinated a new web direction and marketing scheme, Beeline wanted to produce an umbrella company to handle all of the different aspects of the services they provide.
Habitual Violator - This logo was created as part of the brand development for a company whose mission was to sell shirts, hats, discs and stickers to the niche community of Ultimate Frisbee.

Known for it's rebellious nature, Ultimate games play with no referees and are self-regulated by the players themselves. All rules of the game are based on the idea of the "spirit of the game," which holds the game itself as the reason for following the rules.
Schoolmenu.com Logo - This logo was produced as a pre-release update to the existing web image. This logo focuses on the idea of structure, growth and unity from many different parts.
Garrison Companies - This logo was created for a property management company in Kansas City, Mo.
One Design Unit - As an emerging media design studio, it was important for ODU to project both a sense of individuality and freedom.

Additionally, the team, or "unit" of people working together united for one purpose fit well under this umbrella brand.
Chocoveda - This logo was developed for a chocolate manufacturer and is part of a much larger branding identity.

For the project Alupa Creative put together a complete business identity spread, complete with logo, web site, product packaging and related design collateral.

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