• Andy Massari

    Art Director/ Senior Design Professional

    Deerfield Beach, FL

Creative Design & Brand Specialist Over 18 years in graphic design, creative advertising and corporate marketing experience. Reaching supervisory level in retail branding, retail inserts and catalogs, corporate & real estate collateral, company advertorial content, internal executive presentations, web blast campaigns and team management. Specialties: Creative Direction, Brand Building and Strategy, Graphic Design & Illustration, Web Design, Concept Development, bilingual: English & Spanish

Work Samples

  • Publications

  • Collateral

  • Creative Advertising

Work History

PROFESSIONAL EXPERIENCE: OFFICE DEPOT Headquarters / Production & Packaging Design Specialist Delray Beach, FL Sept 2010 to Present Design and produce product packaging for Office Depot’s own brand lines. MINTO Communities, Florida / Sr. Creative / Art Director Coconut Creek, FL 2007 to 2010 Ranked #1 builder in the Palm Beaches for Customer Service, Quality and Designed by J.D.Power and Associates. Responsible for creative marketing & branding of Minto Florida and all of it's current active communities. • Designed and produced regional/national ads for newspaper, web, corporate & communities collateral • Supervised corporate branding and produced internal executive presentations and advertorial content • Managed external agency design team members & coordinated print production, media space placement for print, web, radio & TV • Art Directed communities and homes photoshoots for all advertising media and collateral TYCO International | SimplexGrinnell / Senior Designer Boca Raton, FL 2005 to 2007 Design and produced company internal and field collateral, National Trade Shows, Sales Campaigns, official department and product logos, etc. • Responsible for dealing with Print Vendors from start to finish on projects. • Prepress and quality control. Office Depot Headquarters / Senior Designer > Creative Strategy Group > Delray Beach, FL 1998 to 2004 Conceptualized and designed branding campaigns, national inserts, catalog covers as well as local and national marketing collateral. Supervised the overall branding of the company. • Developed and maintained the creative styleguides and brand image for the Advertising/Retail Department • Oversee department ensuring that junior members are on task and all projects are on schedule • Brainstormed and translated contemporary ideas into print, while adhering to corporate strategies • Established conceptual direction and presented creative ideas to internal clients and senior management • Supervised vendor outsourcing and exercised design decision-making, often with final creative authority • Received internal awards for Retail and BSD collateral that exceeded sales expectations in the industry Millionaire Magazine • Lifestyle Media Corp. / Creative Director > Ft. Lauderdale, FL 1994 to 1998 Created a contemporary upscale image for several of the company's regional, national and international publications, including Wine & Dine, Yachts and Golf Club. • Designed and produced their main publication, Millionaire Magazine single-handedly. The quarterly, full color, 144 page magazine went from regional to international in 14 months • Designed 40% of vendor ads, Art Directed photo shoots for the Covers and editorial stories. Also designed and produced all the company's marketing campaign collateral for direct mail and sales force • Collaborated with the Publisher, to arrange Editorial and Advertising pagination and supervised the pre-press process and printer press runs AGENCY DESIGN EXPERIENCE: iHero Entertainment / Art Direction Consultant > Boynton Beach, FL Design and Develop the overall look of their Magazine, Cyber Age Adventures. -Responsible for Art Direction, pagination and production of Publication. InterMedia Ad Agency / Freelance Sr. Designer > Ft. Lauderdale, FL -Hired to design collateral and creative concepts for high-end clients such as FAU, Seminole Casinos, FLL, BCC, FL SunPass,Westec Harbour Town, AlienWare among others. 1990-1994 Solutions Marketing & Creative Group / Asst. Art Director > Ft. Laud, FL E. Miller Advertising / Freelance Graphic Designer > Deerfield Beach, FL Gallaspy & Lobel Advertising / Graphic Artist / Illustrator > N Laud, FL GS&B: Lintas Advertising / Graphic Artist / Illustrator > Coral Gables, FL EDUCATION & TRAINING: Art Institute of Fort Lauderdale Fort Lauderdale, FL / Associate of Science in Advertising Design High School of Art & Design Manhattan, N.Y. / Diploma: Major - Illustration / Graphics Seminars & Courses: • Flash CS3 classes, Sheridan Technical College, 11wk course certificate • Attended the 2003 HOW Design Conference in New Orleans • Photoshop & Illustrator seminars, Fort Lauderdale, 2002-2003 • Flash & Dreamweaver certificates, Delray Beach, in-house campus classes

Education

Art Institute of Ft. Lauderdale Art & Design High School, NYC

Specialties

Affiliations

Member of the American Advertising Federation (AAF)

Awards

2007 Tyco Values Award Nominee Annual recognition to the employee who best exemplifies the values of integrity, excellence, and accountability. Office Depot Internal Advertising Awards Received Gold & Silver Design Awards for Excellence in Execution Q4 2001, Q2 2002, Q1& Q3 2003, Q1 2004

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