qView Full Size
PUN-INTENDED Concept Board - For my Final University Project, I conceptualized a young fashion label entitled Pun-Intended; the USP of which, would be its ironic design sensibility. With the internet's growing importance in consumerist culture, I established that Pun-Intended would be an e-commerce brand. The first season was inspired by juxtaposing utilitarian garments worn by ‘blue-collar’ workers with the tailored clothes of the ‘white-collared’. I also explored the concept of modesty as can be seen in the final range.