Amrita Pais
Bangalore, India
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PUN-INTENDED Concept Board - For my Final University Project, I conceptualized a young fashion label entitled Pun-Intended; the USP of which, would be its ironic design sensibility. With the internet's growing importance in consumerist culture, I established that Pun-Intended would be an e-commerce brand. The first season was inspired by juxtaposing utilitarian garments worn by ‘blue-collar’ workers with the tailored clothes of the ‘white-collared’. I also explored the concept of modesty as can be seen in the final range.
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PUN-INTENDED SS09 Line-up
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PUN-INTENDED SS09 Range Plan - Adobe Illustrator
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PUN-INTENDED SS09 Design Development
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PUN-INTENDED SS09 Design Development
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PUN-INTENDED 'Work Trews' Garment Specification
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PUN-INTENDED 'Work Trews' Prototype
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Work Trews sold on ASOS.com as part of the Ltd 100 competition '09
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Close-up of back
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PUN-INTENDED 'Fitted Jacket' & 'T-shirt' Dress Prototypes
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Fitted Jacket Front - option 1
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Fitted Jacket Front - option 2
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Close-up of jacket details
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T-'shirt' Dress Front
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T-'shirt' Dress Back
Cut-out shoulder detail
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