• Photo Art Direction
• Video/Broadcast Directing
• Digital/Social Media Content
• Brand Content Development
• Client Experience includes...
Target, Victoria's Secret, DC Shoes, Quiksilver, Roxy, ABC Networks, Boots, Salma Hayek Nuance, Stila Cosmetics, Sonia Kashuk Beauty, CVS/pharmacy, CVS Beauty Club, West Elm, Williams Sonoma, Seneca Rising, Choxie Chocolate, MInute Clinic, Bestowboutique.com, Warner Brothers Music, Condé Nast and Disney.
FREELANCE CREATIVE DIRECTOR
JANUARY 2012 - PRESENT
Entertainment, Fashion, Beauty, lifestyle, Retail and Consumer Products Creative Direction. Video, Broadcast and Print Shoot Creation, Oversight & Execution. Editorial Content Creation, Branding, Directing.
STANDARD TIME AGENCY: ECD & PARTNER
LOS ANGELES 2008 - 2012
Executive Creative Director: Responsible for leading the creative & production teams through
the entire creative process, preparing pitches, presenting concepts to clients, leading & executing all print, TV & video shoots, managing budgets, leading brainstorms, overseeing print & video production as well as general agency management. Creative team ranged from 5 to 15 people depending on project scope. ¬Clients included DC Shoes, Salma Hayek, Roxy, Condé Nast, CVS/pharmacy, West Elm and Williams Sonoma.
Director: Responsible for concepting & directing all CVS/pharmacy beauty TV spots,
DC Shoes women’s YouTube channel videos and all BeautyClub blogger content videos
for Facebook and CVS.com.
BESTOWBOUTIQUE.COM ECOMMERCE: CREATIVE DIRECTOR
NEW YORK 2008 - 2009
Responsible for the conception of this start-up ecommerce gift site, including naming, identity,
art direction, and oversight of all product shoots and on figure product shoots and production. Additional responsibilities included buying, merchandising, and overseeing a staff of 2 in all
aspects of the business from promotion to shipping.
VICTORIA’S SECRET: SENIOR ART DIRECTOR
NEW YORK 2007 - 2008
Responsible for developing seasonal photography concepts, presenting boards to group partners, and overseeing all aspects of photo art direction including selecting photographers and crew, casting and executing shoots. Other responsibilities include managing a team of 4, overseeing all concepting schedules, partnering with producers to manage shoot schedules, and collaborating with merchant, design and copy teams through various stages of the creative process.
PETERSON, MILLA, HOOKS: SENIOR ART DIRECTOR
MINNEAPOLIS 2004 -2007
Responsible for developing TV, print and in-store creative concepts for Target Stores, presenting concepts and overseeing all aspects of art direction on chosen creative from shoot to finished product. Responsibilities include collaborating closely with directors, editors and FX artists to make initial concepts come to life, casting for print & TV, giving clear direction to fashion stylists, production designers, prop masters, makeup artists and hair stylists, editing, supervising color transfer and music mastering sessions, as well as overseeing assistant art directors and production designers.
TARGET projects include Isaac Mizrahi, Proenza Schouler, Behnaz Sarafpour, Sonia Kashuk, Choxie TV, Fiorucci, Cynthia Rowley, Design for All fashion & beauty print and TV, seasonal Fashion catalog and various designer pitch presentations.
YM MAGAZINE: CREATIVE DIRECTOR
NEW YORK 2001 - 2004
Responsible for the 2004 redesign, as well as creating visual concepts for the entire magazine, managing a staff of ten including the art, photo and production departments, overseeing all shoot budgets, collaborating with photographers, stylists, set designers, makeup artists, hair stylists and photo retouchers, designing covers, cover stories, fashion and beauty features and constantly collaborating with the Editor-in-Chief.
JANE MAGAZINE: ART DIRECTOR
NEW YORK 1997 - 2001
Responsible for developing concepts for feature stories, art directing photo shoots, editing film, commissioning illustrators, managing a staff of three, color correcting, constantly collaborating with the photo editor, the writers, the editors and the editor-in-chief.
WALT DISNEY CO.: SENIOR DESIGNER
NEW YORK 1995 - 1997
Responsible for designing features and columns for Disney Adventures magazine and the Techonomania technology guidebook, art directing photo shoots, commissioning illustrators and supervising art assistants.
DOUBLESPACE: SENIOR DESIGNER
NEW YORK 1994 - 1995
Responsible for designing Radio Aahs magazine, buying guide, CD packaging and promotional materials, managing junior designer, commissioning photographers and illustrators, overseeing pre-press and supervising on press.
SASSY MAGAZINE: ASSOCIATE ART DIRECTOR
NEW YORK 1993 - 1994
Responsible for designing features and departments, commissioning photographers and illustrators, booking models and stylists, directing photo shoots, editing film, photo research, supervising production staff and correcting color.