Accomplished, award winning, bilingual senior art director & creative strategist with 14 y of experience in TV network identity and rebranding (movies and series, children and teen media cluster), graphic identity for original production shows, series and animated show launch promotions, advertising for international marketing campaigns, sales materials, consumer and trade events, design for television, print & outdoor media. 10 years of managerial experience building, leading and motivating an international and high performance creative team. Specialized in insight-fueled, goal-driven and strategic creative solutions that get results. Prior experience in editorial design and print production in the Publishing Industry. SPECIALTIES: Creative concept | art direction | creative strategy | branding initiatives | network launch and re branding | multicultural branding | integrated marketing campaigns | marketing & sales collateral | style guides | brand guides | advertising & design | project management | staff management & career development | production budget management | creative agency direction & management | photo shoot direction | consumer and trade event design | business partners relationship management | Pre press management SKILLS: Excellent verbal and visual communication skills International marketing experience Management skills with understanding of marketing and creative process Strong and persuasive presentation skills Vendor negotiation skills Project management with proven track of balancing multiple projects, meeting critical deadlines, and monitoring tight budgets. I am looking to partner with companies that value creative and design as core, strategic business resources to build brand value, competitive edge and innovation. Open for full time opportunities, freelance and consulting.

Work Samples

  • ADVERTISING CAMPAIGNS

  • SALES / PRESS KITS

  • BRANDING

Work History

03.14 - Present Freelance Sr. Art Director | New York, NY Nickelodeon Creative Resources 07.13 - 03.14 Mobients, Inc | Design and Strategy Mobile Agency | New York, NY Brand Strategy Director 11.12 - 07.13 Freelance Art Director | Visual Branding Consultant | New York, NY Nickelodeon Brand Group, Nick Creative Resources, BloomNYC, TNT Latin America 9.03 - 11.12 Cartoon Network and Boomerang Latin America | Turner Broadcasting System | Atlanta, GA Design Manager | Art Director 5.01- 9.03 Cartoon Network and Boomerang Latin America | Turner Broadcasting System | Atlanta, GA Senior Designer 9.00 -5.01 TNT Latin America | Turner Broadcasting System | Atlanta, GA Designer | Senior Designer 10.98- 7.99 CMA Publishing | Cox, Mathews and Associates, Inc | Fairfax, Virginia Production Manager 1.98 - 6.08 Freelance Designer Projects include corporate identity, presentations, sales materials, logo redesigns, advertising campaigns for national and international companies.

Education

  • Marymount University

    • BA Graphic Design
    • 1995 - 1998
  • Universidad Autonoma de Guadalajara

    • BA Advertising Design
    • 1991 - 1994

Specialties

Affiliations

Promax BDA | AIGA | Graphic Arts Guild | NAPW | WITC

Awards

Promax BDA Latin America | 2011 2008 | 2007 | 2006 | 2002 | 2001 Graphis Advertising Annual | 2011 Promax BDA World | 2009 | 2008 2007 | 2005 | Judge's Choice Award 2007 Art Directors Club 87th Annual | 2008 Creer Awards Mexico | 2008 HOW Self Promotion and In-Howse Design Annual | 2007...
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