BS in User Centred Design and MS in Design Engineering at Politecnico di Milano, I am now confident of 10 years of international professional practice in both B2C and B2B sectors, designing innovative products and services which are now market successes for companies and exciting experiences for users. My skillset ranges from strategic to tactical, to operational. I am a highly performant designer, a good team player, as well as a determined design leader and focused project manager. I matured an entrepreneurial and multidisciplinary approach to system innovation, business model generation and product strategy, branding and marketing. The quality of thinking, the disciplinedapplication of the methodology and the high level of innovation of my designs has been proofed by several awards and patents. By applying design thinking and design best practices, I managed successful projects for companies of various sizes, from start-up to corporate, being responsible for the creation of innovative concepts and ensuring that the design is transferred to the final product or service throughout engineering, development and manufacturing. I am objective focused and highly performing professional witha broad operational skill set, from creative design to technical development. I have been active in all phases of the design cycle, from user and market research, to strategic design, to concept generation, prototyping and evaluation, to product development and engineering, to manufacturing follow up and product launching. I am proud of designs that balance user needs with business viability and technology feasibility and result into compelling products and experiences, which create profit and brand value for companies. I constantly challenge and push my professional limits forward by exploring new disciplines. Kitesurfing is how in my private life I keep pushing the boundaries, win fear, embrace risk and gain balance and control in a fast paced, highly energetic environment!

Work Samples

  • @ DesignGroupItalia + 3M Post-it

  • DesignGroupItalia + 3M AMD

Work & Education History

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