Catalog
Catalog from Andrea Ueda
Catalog

Project: Catalog
During school we had a project where we had to create a new catalog for an existing company. I picked Lion Brand yarn. I wanted to focus on making the brand a bit more fun and contemporary, aimed at the young adult to "hip" 30 year old. While also bringing more attention to the types of wool/acrylics to make it easier for the consumer as to which yarn would be best for their projects.

All pictures are sourced from the internet
Type: Mr. Moustache
Logo: mine, my teacher felt the current logo was a bit antiquated so I recreated it in a simpler fashion.
All yarns and info sourced from actual Lions brand yarn catalog.

Full catalog
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Catalog

Project: Catalog
During school we had a project where we had to create a new catalog for an existing company. I picked Lion Brand yarn. I wanted to focus on making the brand a bit more fun and contemporary, aimed at the young adult to "hip" 30 year old. While also bringing more attention to the types of wool/acrylics to make it easier for the consumer as to which yarn would be best for their projects.

All pictures are sourced from the internet
Type: Mr. Moustache
Logo: mine, my teacher felt the current logo was a bit antiquated so I recreated it in a simpler fashion.
All yarns and info sourced from actual Lions brand yarn catalog.

Andrea Ueda
Illustrative Artist, Printmaker Los Angeles, CA