Resumé

Experience
-------------------------
Lead Designer, Advertising: Synergy Outdoors
(Wildgame Innovations, Evolved Harvest/Habitats, Flextone Game Calls, Barnett Crossbows)
Marketing and Advertising industry
November 2010 – Present, Baton Rouge, LA

Largest areas of focus include designing/assistant-directing marketing and advertising for web and print for the major hunting outdoor brands at Synergy. This includes maintaining branding identity development and strategy, designing logos, product catalogs, packaging design, print advertisements, web site graphics and layouts, trade show materials, and product photography for the many products made by Synergy brands like Wildgame Innovations, Flextone, Barnett Crossbows, Evolved Harvest and Evolved Habitats. Responsible for coordinating projects with print companies both domestically and internationally as well as with many representatives for the various national hunting publications we advertise. Participate in weekly creative meetings,and work with international manufacturers to oversee the completion of on-product graphics.Completed and overseen some product design for the various Synergy companies.

Principal: Andrew Lee Design, Commissioned Fine Art, Graphic Design Services, Industrial Design, Brand Identity Consulting
Self-Employed; Graphic Design industry
2008 – Present

Branding Identity, Logo Development, Advertisements (Digital/Print Media), Commercial
Artwork and Illustration, Commissioned Fine Art, Product Photography, Packaging Design,
Product Catalog Layout, Web Design

Industrial Designer: Concept Center International, Techtronics Industries
Privately Held; Consumer Goods industry
September 2008 – November 2010, Anderson, South Carolina

Responsibilities mainly apply to the outdoor products team to produce high quality products for retail buyers such as The Home Depot, Sears, and Sam’s Club. This includes teaming up with internal marketing and engineering groups, as well as international vendors, to produce lawn and garden equipment, pressure washers, generators, and the like through the practice of extensive brainstorming, concept sketching, ideation, concept refinement and renderings, rapid prototyp- ing, product photography, as well as extensive 3D computer aided modeling. Tasks also include extensive graphic design and graphic application for each project under brand names like Ryobi, Ridgid, Craftsman, Homelite, and Husky. At the time, worked as the lead designer for Baja Motorsports. Responsibilities include the development and implementation of different off-road vehicle designs from the ground up, brand language and brand identity redevelopment and management, graphic design for all product lines, 2-3 annual visits to various vendors in China to review pre-prototyes and develop business relationships with design and marketing teams abroad.

Graphic Design/Sales Representative: W.R. Case & Sons Cutlery Company
Marketing and Advertising industry
May 2008 – September 2008, Knoxville, TN

A four and a half month trial program within the Creative Department. During this trial period, responsibilities included designing logos, posters, literature, advertisements; coordinating projects with printers, participating in Think Tank sessions, traveling with the field salesmen, and attend- ing multiple trade shows (sales, setup, and tear down). Also trained on equipment, including printers, and was an active participant in marketing and branding strategies.

Industrial Design Intern: Concept Center International, Techtronics Industries
Privately Held; Consumer Goods industry
January 2007 – May 2007 (5 months) Anderson, South Carolina

Collaborated with an international design team to develop new products for the Ryobi, Ridgid, and Craftsman brands. This included teaming up with internal marketing and engineering groups to create presentations for external retail buyers like The Home Depot. The internship required user research workshops and daily communication between the North America and Hong Kong studios in order to coordinate design and engineering efforts. Tasks called for extensive concept sketching,v ideation, concept refinement, product photography, brainstorming, as well as limited 3D computer modeling.

EDUCATION
------------------------
Auburn University
Bachelor of Industrial Design, Product, packaging, exhibit, and graphic design
May 2008

ACTIVITIES AND SOCIETIES
---------------------------------------
Industrial Design Student Advisory Council
Sigma Chi Fraternity
Interfraternity Council
Reformed University Fellowship
IDSA

SPECIALTIES
-------------------
Branding and Identity, strong sketching and rendering ability, strong communication
and presentation skills, problem solving, studio and product photography, 3D CAD
modeling proficient, hard work ethic, self-motivated, ability to delegate tasks as well as a
true willingness to work with and learn from others in all fields, outgoing personality.

SKILLS & EXPERTISE
------------------------------
Problem Solving, Teamwork, Advertising, Marketing, Graphic Design, Logo Design, Industrial
Design, Creative Direction, Product Development, Art Direction, Concept Development, Brand Development, Corporate Identity, Rendering, Social Media Marketing, Market Research,Product Design, Concept Design, Packaging, Digital Photography, Solidworks 3D CAD Modeling, 3D rendering, Keyshot3, Adobe Creative Suite: Illustrator, Photoshop, InDesign, Sketching, Drawing Skills, Research, Model Making, Writing/Editing Copy, Web Design, Posters,Adobe Acrobat PDF’s, Public Speaking, Customer Service, Sales, Ideation, Creative Problem Solving, Illustration, Microsoft Office

Projects by Andrew Lee

Hutcheson Construction Brand Identity
2 Files

Synergy Outdoors Advertising/Graphic Design
13 Files

Under Armour Spray Bottle Concepts
8 Files

Synergy Outdoors Packaging
7 Files

Flextone Game Call Design
7 Files

Baja Motorsports
12 Files

W R Case & Sons Cutlery Company Graphic Design
18 Files

FREELANCE DESIGN- Andrew Lee Designs
18 Files

INDUSTRIAL DESIGN
7 Files

INDUSTRIAL DESIGN - Student Work
22 Files

Sugar Boutique Advertising
15 Files

Cherche Jewelry Advertising
7 Files

Cherche Jewelry Product Photography
16 Files

T-Shirt Commercial Artwork
11 Files

Fine Artwork
5 Files