Urban Headwear - The intention was to try and promote a sense of emotion towards the helmet. If we can accept it as a product that we might enjoy like the way we wear shoes or clothes, then perhaps it might become a product that we cherish.
Using British culture, textiles close to home, and a colour scheme common amongst our urban environments the product now delivers a more exciting and emotional approach to a product which is completely necessary but so unloved.
Bern Urban Helmet Series - A take on the needs for the urban cyclist.
Urban Headwear - The intention was to try and promote a sense of emotion towards the helmet. If we can accept it as a product that we might enjoy like the way we wear shoes or clothes, then perhaps it might become a product that we cherish.
Using British culture, textiles close to home, and a colour scheme common amongst our urban environments the product now delivers a more exciting and emotional approach to a product which is completely necessary but so unloved.
Urban Headwear
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Helmet