Web Images: brand and corporate identity development begins with research of company history, goals, market presence, product form language as well as current and related product technology.
Web Images: contextual research is essential to understanding user needs and design opportunities. Here I have created a context map by condensing and linking my research subjects to help see connections.
Cultural research is another essential component to brand extension. Taking journalistic approaches such as interviewing and photography shown here provides new perspectives and understanding of people's needs (two bottom images are web images).
Printed Web Images: to help communicate with clients I often create printed visual and verbal compilations from all areas of research and brand development.
After thorough research and concept development, a brand extension is created by evolving new products and user scenarios, discovering new market potential, and more to develop physical and digital corporate visual language.