Rebranding the Museum of Modern Art - The project involves a redesign of the current MOMA logo and its identity system. To appeal to a broader demographic group especially the younger generation, the new identity employs a baseline shift as well as a more youthful color scheme. A style guide is then produced to showcase the redesigned identity system.
Stationary Set and Business Card - The project involves a redesign of the current MOMA logo and its identity system. To appeal to a broader demographic group especially the younger generation, the new identity employs a baseline shift as well as a more youthful color scheme. A style guide is then produced to showcase the redesigned identity system.
Sample Page from the Style Guide - The project involves a redesign of the current MOMA logo and its identity system. To appeal to a broader demographic group especially the younger generation, the new identity employs a baseline shift as well as a more youthful color scheme. A style guide is then produced to showcase the redesigned identity system.
Sample Page from the Style Guide - The project involves a redesign of the current MOMA logo and its identity system. To appeal to a broader demographic group especially the younger generation, the new identity employs a baseline shift as well as a more youthful color scheme. A style guide is then produced to showcase the redesigned identity system.

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