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Direct Mail - Sustainability
Concept, pictures and layout for an hypotetical marketing campaign for GreenPeace, with the objective of reducing the excessive consuming of paper by young students, conceived in the form of the ‘direct mail’ marketing strategy. The paper used should be recyclable, in order for the campaign to avoid hypocrisy.
Translation of the text:
1. Would you throw this apple away having bitten it only once?
2. (pulls) No? Then don’t throw away a sheet of paper that can still be used.
3. Green Box: website information