Communications—Graphic Design & Writing

Anne Anderson

Sacramento, CA

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About

Graphic designer/copy writer/project manager in print, web design and social media, with over 20 years of experience designing and producing marketing and interpretive materials for a broad range of clients. Brand identity is always first and foremost. A great design must do more than look pretty, it must be immediately visually connected to the brand, and inform and invite.

Specialties:

Creative quality solutions on a budget.

Interpretive writing and graphics-converting your data into easily understandable words and images.
Education
- Multimedia Studies
  
  San Francisco State University
  
  2000 - 2000
- BA Double Major: Graphic Design/Career & Technical Writing
  
  San Francisco State University
  
  1987 - 1990
Experience
- Communications Consultant
  
  Grace Presbyterian Church, Sacramento
  
  Aug 2013 - Present (12 years 10 months)
  
  Manage and direct marketing campaigns to the greater Sacramento community Design and produce postcards, posters, brochures and booklets for events and ongoing programs.
  Communicate with media outlets and community organizations Update & maintain web site Edit publications.
- Senior Consulting Associate
  
  Brakeley Briscoe Inc.
  
  Mar 2000 - Present (26 years 3 months)
  
  Work with select Brakeley Briscoe clients. Create brand identities, bring materials into compliance with accepted branding standards, stationery, business cards, brochures, html email and other products as needed. Write case statements, annual reports and other business documents.
- Committee member
  
  Bay Area Garden Network (BAGnet)
  
  1998 - Present (28 years)
  
  BAGnet is an ad hoc committee of representatives from the many public gardens in the greater San Francisco Bay area and as exists to find ways to promote public gardens as a whole and to exchange ideas between gardens.
  
  I serve as a marketing adviser and have produced map brochures for the group promoting all the gardens in the group.
- Owner/Designer
  
  Anderson Communications
  
  1989 - Present (37 years)
  
  Project Design and Management for print, web and social media
  • Graphic design
  • Brand management
  • Commercial and technical writing
  Want to know more? Contact me at [email protected]
- Communications Consultant
  
  Calvary Presbyterian Church
  
  1998 - Jan 2016 (17 years 7 months)
  
  Manage and direct marketing campaigns within the church community and outreach to the greater Bay Area community
  Design and produce postcards, posters, brochures and booklets for events and ongoing programs.
  Update & maintain web site
  Create & Manage email campaigns
  Coordinate marketing efforts, including brand management, across multiple work groups
  Edit publications.
  Served on staff as Communications Director from January 2012- July 2013
- Communications Consultant
  
  San Francisco Botanical Garden Society
  
  1995 - 2012 (17 years)
  
  Manage brand identity. Produce marketing and membership materials
- Graphic Design Consultant
  
  Guide By Cell
  
  2004 - 2010 (6 years)
  
  Created the marketing materials for Guide by Cell and often helped GBC’s many clients—museums, public gardens, aquariums, national parks, and other institutions across the country—produce their in-house tour materials including a project for the Archives of American Art at the Smithsonian.
- Board Member, International Baccalaureate PO
  
  MIra Loma High School
  
  2004 - 2008 (4 years)
Affiliations

NAPP
Skills
Elsewhere on the Web
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On Coroflot

@anneanderson, member since 2009
- Followers 1

Anne Anderson

Branded Environments Project Manager

Industrial Designer, Packaging – Lead