I was tasked with designing a car to represent my country for the Geneva Motorshow 2008.
Coming from the UK, with its rich motoring heritage, made this project particularly challenging. However after much thought, I chose to design a car which represented the optimisitc, youthful and inherently creative direction of the time.
The final vehicle is small (a two seater), and uses a traditional british bulldog to inform it's stance and DRG. The colour break up is representitive of the break between the traditional (a simple sculptural shell, in a royal looking purple) and the modern (a fresh, technological white with high-tech light detailing).
Other interesting details include a nod to Monty Python's Knight who says "Ni", with helmet style full width light light graphics, and the use of screens inside to replace the side windows, allowing for a cleaner and more personalisable exterior shell.