In 2006, Anthony "Toni" Pajares, officially entered the Philippine Ready-to-Wear Clothing scene by working for Stylistica Fashion Marketing Inc. a clothing company that housed the trendiest and fashionably fun clothing brands in the Philippines, including Crissa Jeans. What would soon become known as Toni's trademark look began its formulations here: cute silhouettes, urban inspired cool fabrics, whimsical detailing and, most importantly, a fabulous fit. It says everything about you, that you’re unique, hip and fun. In the early 2006, he came into design control of the label Redgirl Jeans and Hotkiss Label which set the trends for the sexy rock and roll clothing, with sophisticated bohemian and ethnic styles. Anthony decided to make a dramatic change in his life and in 2009, he designed for Goldwing Enterprises , that allowed him the creative freedom to execute his vision to its fullest potential. The same year he collaborated in designing for “Whatever Shirt and Jeans”. He also collaborated with ready-to-wear clothing for mens, womens, and corporate ladies in major Department stores, throughout the country, including Grab-a-tee Mens and Ladies, and E’lan flair for fashion. Toni has built his career in fashion by following his own set of rules. Now he is leading the the Design Team of Madori Inc. in the Philippines and DoriSherman Fashion House in Thailand. Known for his casual, comfortable and fashionable ready-to-wear designs, Toni has been rocking the fashion industry with his original designs since the 2000’s. His commitment to remain true to his one-of-a-kind vision has afforded Toni a continued success in an industry known for its fickleness. His ability to change with the times while keeping his designs pure has not gone unnoticed.

Work Samples

  • Boys Graphics

  • Fashion Sketches

  • Aujus Couture Lingerie Collection

Work History

  • Head Designer

    • DoriSherman Fashion House
    • May 2013 - Present (1 year 4 months)
  • Head Designer

    • Madori Inc.
    • Apr 2013 - Present (1 year 5 months)
  • Fashion Designer

    • House of Toni
    • 2009 - Present (5 years)


  • Technological University of the Philippines

    • Bachelor of Fine Arts Advertising
    • 2002 - 2009