Store Design - New store designed inline with the desired brand positioning.
Store Design - New store designed inline with the desired brand positioning.
Store Design - New store designed inline with the desired brand positioning.
Store Design - New store designed inline with the desired brand positioning.
Store Design - New store designed inline with the desired brand positioning.
Store Design - New store designed inline with the desired brand positioning.
Blue Sky Space - The fixtures were designed to meet capacity and storage criterion from operation's view point and also aid customers' in easy browsing.
Fixtures also served to build brand identity and brand differentiation.
Blue Sky - Sunglasses DIsplay - Idea was to create space and fixtures to attract valued customer attention in a display area where the product would be surrounded with several international brands.
Backlight highlighted the sunglass tinnt.
Fixture Design - I have designed 36 fixtures for Pantaloons stores. Some were to define brand character while others were purely utilitarian to ensure that the new merchandise presentation strategy could be executed for every brand.
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Store design