I am a Digital Art Director, User Experience Designer, and Front End Developer that specializes in innovative new media design. I applies my creativity and expertise across a variety of media, including: web design and development; interactive media; print materials; information architecture; GUI; mobile web design; and user experience. I currently based in Singapore but i was born and raised in Pontian, Johor, a state situated south of Malaysia. I constantly energized by opportunities in overcoming design and creative boundaries as i continue to ensure that clients receive the best representation in achieving their design and multimedia goals. Having natural interpersonal and communication abilities that work in tandem with the sound design background, i believe that it is this strength that is crucial in this industry.

Work Samples


  • Prudential Singapore iPad App

  • Wheelock Place Website Revamp

Work History

  • Digital Art Director

    • Adpeople Worldwide Singapore
    • Marina, Singapore
    • Mar 2013 - Present (2 years 7 months)
  • Art Director [Team Lead]

    • Splash Interactive Group Singapore [Formerly 8RewardsRoad.com]
    • Jul 2011 - Sep 2012 (1 year 2 months)

    - Lead creative sessions for project kick-offs
    - Manage multiple projects from concept through completion
    - Develop creative programs and design concepts that meet the business objectives of the organization and that advance our brand strategy
    - Establish creative direction for the entire line of online services and programs
    - Supervise and inspire the creative team of vendor partners; generate multiple concepts for a campaign or project
    - Work with the account team, strategy team, and copywriters to develop concepts and present to management
    - Work with internal teams to generate ideas for pitching and proposals
    - Manage team members
    - Provide quality control over concepts and projects

  • Senior Interactive Designer

    • 8RewardsRoad.com Pte. Ltd
    • May 2008 - Jul 2011 (3 years 2 months)

    - Produce high quality design that represents the user experience as defined in functional specifications, wireframes, flow diagrams, schematics and prototypes
    - Produce project documentation and presentations for new or existing client work and pitches
    - Personally contributes to the output of the web design group -- creating web graphics, pages, emails, wireframes and prototypes to optimize branding, usability and conversion
    - Demonstrates strong visual aesthetic skills in color, typography, graphics, and interactive design
    - Understands ecommerce, web architecture and internet technologies and stays abreast of changes which could advance our efforts and improve customer experiences
    - Develops technical guidelines for the web design team to most effectively create and deliver graphics to web developers
    - Supports execution of qualitative and quantitative testing strategies for all brands to optimize design and usability

  • Senior Web Designer

    • Media Labs Innovation (Singapore)
    • Aug 2007 - Feb 2008 (6 months)
  • Creative Producer

    • Xodbox Pte Ltd
    • Apr 2006 - Aug 2007 (1 year 4 months)
  • Multimedia Designer

    • Litt Lindden Design Associates
    • Aug 2004 - Apr 2006 (1 year 8 months)


  • Kolej Universiti Antarabangsa INTI

    • Bachelor of Arts (B.A.) Multimedia Computing
    • 2002 - 2004
  • INTI College Subang Jaya

    • New University Business Foundation Program
    • 2000 - 2002