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Anne O'Connell Tobe

Adjunct Professor & Visual Merchandising Professional — Cincinnati, OH

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Published:: Jan 28, 2009

Fashion/Apparel

SJP Covet Launch

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Closeup Jail - In 2007, Sarah Jessica Parker launched a new fragrance called, "Covet". In the promotional adverstising, Sarah Jessica was jailed for trying to steal the product and was stuck in there with some unsavory individuals. My design features a cut-out of Sarah Jessica with one of those unsavory individuals. The jail was painted and built by hand along with the wooden "Jail" sign. The box props and signage was provided by the vendor.

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SJP Covet Jail

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SJP Covet Jail

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SJP "Covet" Jail - In 2007, Sarah Jessica Parker launched the fragrance "Covet". In my design, I reflected the adverstising campaign where Sarah Jessica is in a jail cell with unsavory females. She tries to breakout of the cell to steal the fragrance, hence the box props consisting of "broken glass" and her holding the product.

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SJP Covet Props

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Product outpost

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Open-Cell Case - The product was actually sold from this open-cell case. Notice the addition of the dvd player playing the "Covet" adverstising launch.