J. Ashley Panter

Blu Mountain Expressions is a small graphic design company that primarily focuses on logos, branding, promotional items, advertisement, as well as dabble in website design.

Working at Blu Mountain Expressions requires me to meet with clients, draw up a contract, design according to the client's specifications, manage the project, manage project calendars, get the design approved, manage the financial side, as well as maintain my company website, www.blumountainexpressions.com, advertise for the company, and everything else that goes along with running a business.

As a Marketing Coordinator, I maintain and enhance 50+ residential real estate agents’ marketing, public relations, advertising, branding, and social media efforts. Furthermore, I design and create innovative marketing materials including: flyers, brochures, posters, ads, eCard campaigns, and newsletters. I also manage the Forsyth/Lake Lanier online Social Media presences to increase office optimization and visibility on the web. I've implemented a monthly training session that is a hands on session for agents to learn about and how to use current, as well as new tools available to them at HNR. I also maintain agent websites to ensure proper branding is uses, as well as good search engine optimization practices are used. Furthermore, I've instated new company initiatives on office level, and provide in house technical support. While at the Forsyth/Lake Lanier Office, I have increased their Facebook "Likes" from 36 to 500+ with a increased audience reach from 110 to 4,012 people (reaching over 8,000 weekly at our highest point), as well as increased their Twitter followers from 12 to 100+ followers. I also implemented Caravans, weekly Sales Meeting bulletins, a office website that averages 100 daily views. I have designed and produced HNR's The Real Estate Guide which is published in the Forsyth Herald and gets 17,250 print distribution and 2,000+ online views. I have also successfully held a Blood Drive that brought in enough donors to save 50 lives with only 3 weeks of promotion... and the involvement of blood. I have also organized and promoted a Benefit Horse Show that brought in 30% more riders, advertisers, and sponsors than ever before. Lastly, I have worked closely alongside my broker to recruit 25 agents since the beginning of my employment.

Currently, I work in the Forsyth/Lake Lanier Office, as well as the Corporate Office. From November to February, I also worked out of the Buckhead Chastain Office managing 85 additional agents.

I worked for my University's Office of Public Relations assisting the graphic designer and web designer. I helped develop and maintain departmental web pages for Augusta State University. Along with my website duties, I took on high volumes of graphic design projects which require me to design according to specific design specifications, put the design through the approval phase, make revisions recommended, get final approval, and send the design to the printer print ready. Some of the projects I worked on range from brochures, to flyers, posters, certificates, invitations, newsletters, handbook covers, campus maps, and more.

I worked as a designer and created mainly t-shirt designs, but occasionally worked on a few logos. I became swift in Macromedia Freehand and Streamline. I know how to separate designs as well and punch embroidery designs. I am very knowledgeable in silk screening.