Coroflot

Resume

A highly skilled, proactive individual, with years of professional experience as Industrial Designer is passionate about evolving design innovations filled with emotion, higher utility value and competition-led profitability. He has clear understanding of project management and techno commercial issues. He leads projects through brief to production by being excellent time manager multitasking to a highest degree of professionalism.
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Professional Experience

Since Sep 2008 onwards Freelance Industrial Designer
Engaged in research, conceptualize, design and get set for production and commercialization of innovative product profiles for various clienteles.

o Working on a Touring coach design for North American market.
o Designed launch event’s print and web publicity materials for NoteAsia Foundation, Hounslow, UK
o Point of sale for batteries presenting the products in an unique way with an element of surprise.
o Class room Furniture ingrained with easy ingress and egress, sitting comfort, elegance and openness.
o Laptop Ledge: An ideal companion to use laptops sitting in a couch. Sleek, simple and adoptive
o C 2 C Table: offers a clear top, to dump things and simplifies sorting and tidying at any given moment.
o Hang errr: A highly indulging everyday tool which can hang, reach, divide, hook, wedge and be vertical.
o Flange Sack Table: an interesting lounge feature sports as a planter or a bag holder beyond being a table.
o Book Bowl: A self aligning lounge feature making an elegant statement while showing and serving.

Jun - Sep 2008 Freelance Automotive Designer, AEGEUS Motor Group, Inc. Okl, USA

o Designed Exterior and Interior for a MPV (domestic / commercial) for North America.
o Researched about the hybrid and electric vehicle market in North America.
o Worked out the design theme and design brief to suit the promoter’s business propositions.
o Drafted the package drawing based on the product brief and design constraints.
o Developed upon the theme and further worked out the details of the exterior styling.
o Communicated the design concept development to the promoters for their feedback and approval.
o Worked out the interior features for the vehicle in 3 different levels viz. eco, lux and deluxe.
o Constantly reviewed revised and updated the status of the project along with timesheet.
o Presented proposals as 2D and 3D visualisations to promptly explain the design to the board members.

2004 – 2006 Freelance Product Designer, Design Metaphors, Hounslow, UK

o Designed chairs, seats and tables using simple fabrication techniques using metal tubes and MDF
o Designed sign display unit and interactive information kiosks for public spaces.
o Proposed a design to revamp the primitive optical decoder exterior to improve the product value.
o Designed public space furniture for seating using simple and sustainable techniques.
o Designed luminaries for interior and exterior lighting.
o Designed Logos and graphic designs for small businesses.

1995 – 2004 Deputy Manager – Design, Autorola India Ltd, Pune, India.

o Designed new products on Integral coaches and chassis built passenger vehicles.
o Led projects from product brief to market, as an OE supplier.
o Liaison with clients for understanding and gathering product customization requirements.
o Investigated and prepared product layouts considering physical constraints and design brief.
o Prompted cross department communications to update and review project implementation.
o Involved in sales and marketing ventures to boost customer confidence in home and overseas orders.
o Ensured consistent quality by adhering assurance and control procedures on all deliverables.
o Executed projects efficiently within the resource availability such as budget and time.
o Prepared monthly project status report for management review meetings.
o Reviewed and prepared cost implication report on products due to design and material changes.
o Researched and analysed current market trends to strategize new products and customer reach.
o Coordinated developing & erecting exhibition stalls for promoting new product at national level shows.
o Built rapport with prospective clients to seek new businesses in trade shows and business meets.
o Followed up with customers to understand effective function of the products as after sales services.

1993 – 1995 Executive - Industrial Design, Universal Luggage Mfg. Co. Ltd., Satara, India.

o Designed and developed series of Vacuum formed ABS luggage series.
o Revamped the existing products with feature modification and alternative material usage.
o Generated and maintained design documentation and bill of material for new products.
o Reviewed and revised consumer-centric product presentations for seasonal marketing.
o Attended new product development meetings and appraised the development progress.
o Ensured dimensional and performance consistency by following QA and QC procedures.
o Liaised with marketing and corporate strategy departments to draft the design and product briefs.
o Researched to develop new product assembly methods for effective and efficient execution.
o Worked inline with plastic processing, tool room and product assembly to root out the cause of failures.
o Prepared monthly work progress reports for self and team and communicated to senior management.
o Devised and monitored monthly yearly goals and targets for self and the team performance.
o Designed product launch and promotion media materials viz. POS, Posters, Banners, pamphlets.
o Drafted ISO 9001 manual for research and development work procedures and maintained it.

1990 - 1991 Junior Architect, J. Ramanan Associates, Thiruchirapalli. India

o Worked on architecture, interior and landscape design of small to big projects.
o Dealt with space planning and layout designing for interior design on residences, hotels and hospitals.
o Conducted site study to draft a valid design brief to reflect the customer requirements in design.
o Visited clients to gather their requirements, to explain and get approval on proposed designs.
o Prepared scale models to study and explain the designs to the clients and builders.
o Interacted with builders, engineers and artisans to explain the design features and design details.
o Estimated the material, labour, time and costing for each project.
o Prepared project plans and reviewed, revised and updated to the senior architect and engineers.
o Drafted, reviewed and revised design documents for civil, electrical, plumbing and carpentry works.
o Managed a team of draughtsmen for effective and efficient documentation and release.
o Involved in material selection, fitting and furnishings of interiors.
o Executed site supervision on all projects to ensure works as per drawings and site conditions.
o Ensured quality work and timely completion of projects without overrunning the budgets.

Competition Entries

Maier 3 Design Competition – DEW – Finalist
IMA “ A Design for Life” – Flexova
CDN “A car for Millenniumites” – Simbha Shortlisted
FIAT “Design Italian way” – XOver for modern living

Memberships

British Design Innovation
Chartered Society of Designers
Design Research Society

Skills

o Alias Studio Tools, Image Studio, Autodesk Showcase, Bunk speed Hyper shot, Rhino 3D, AutoCAD, Adobe Photoshop CS3, WACOM, Illustrator CS3, Adobe Premiere CS3, InDesign CS3, MS office

o Sketching, Marker Rendering, Model making (Chavant clay, POP, PUF, Styrofoam, boards)

Education

2006 – 2007 M. A Automotive Design Coventry University, UK
1991 – 1993 M. Des Industrial Design IDC, IIT, Mumbai, India
1985 – 1990 B. Arch Architecture REC, Trichy, India

Other skills and Interests

Languages: Tamil (mother tongue), English, Hindi,
Hobbies: Trekking, swimming, people-watching, photography, sketching, digital painting.

References: Available upon request