Bringing to the table 9 years of experience solving creative problems for some of the world's most renowned brands at agencies in India.
From Fortune 50 clients down to start ups I have developed solutions across all mediums in almost every product category imaginable.
I'm a firm believer in thinking first (strategy) and creating second (developing ideas). Terms such as "media neutrality", "media agnostic" and many other incarnations are too often bandied around...I am, and always have been, all about the idea...a great idea can traverse any medium, can support any platform and can fit into any space...but it has to be relevant and has to be where the desired consumer will connect with it.
Being in an industry that is in such a state of flux is actually exciting, it opens up doors for new ways of thinking and offers avenues for ideas that were either rarely considered or never existed.