Allison Carroll
Black Rock, CT
Here I have developed and implemented the brand model for BlowInn blow dry bar (type of hair salon) based on owner's vision, making sure all visual and verbal elements (interior design, website, literature, social networking pages, etc.) reflected the core concepts. This set shows the evolution of this brand- from Blow Dry Parlour to BLOWOUT! to BlowInn.
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Image Board - Visual provides a glimpse at the intended look, feel, and vibe of the salon.
Concept draws from the beachside town of Westport in which the salon is located.
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Preliminary Floor Plan Layout - Owner's vision was one of a salon and lounge merged together, a place where women could escape from their busy day and have some fun with the girls. Special consultation area designated to ensure top notch customer service and a bar-like arrangement to create a social setting. Open floor plan makes for a great space to hold runway functions and other special events. Centrally located reception allows for easy access from both entrances. Keep existing ATM.
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Quick Render
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Shampoo Station Sketch - Quick sketch of shampoo chairs and styling station
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Styling Counter Sketch - quick sketch of bar/styling station area, material suggestions and notes
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Styling Counter Elevation - Second proposed bar/styling counter design. Beadboard in white and calming cool colors, clean design
Blow Dry Parlour Evolves to BLOWOUT! - Owner wanted to expand upon the "fun" element. Blow Dry Parlour felt a bit subdued for her so I wrote up a brand model for the new concept- BLOWOUT!, keeping the chic and feminine look of Blow Dry Parlour, but elaborating on the fun by adding pops of color and using the exclamation point as a mark.
Brand Model - Another brand model, providing further information on BLOWOUT!
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Preliminary BLOWOUT! Website Layout - I teamed up with web designer, Jaryd Malbin to design the site for BLOWOUT! Native to Westport, he has a good understanding of the visual preferences of the demographic. Using the website as my canvas, I worked hard to fulfill the claims of my brand model. This was accomplished through developing feminine, fun names and descriptions for the offered hair-style services, categorizing the website content with unique, witty page titles, and frequent mention of the tag line throughout.
BLOWOUT! evolves into BlowInn - With thanks to a store name that could not be trademarked, a new seamless concept arose. I'm pleased to introduce you to Blow Inn. The brand model makeover was minor. Simply, more emphasis was put on the chic look over fun as well as the implementation of the travel theme.
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Early Exterior Section Drawing - An image as part of a campaign to bring MAC makeup line into the salon as retail.
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Blow Inn - Graphic Designer, Karl Maruyama, took our idea of using the old-fashioned skeleton key as our brand mark and went with it. "A key as a B" with Courier New font was my only request and he took that to a whole new level in the logo design.
Business card layout by Allison Carroll
Services Menu Layout Page 1 (Designed for tall Bar Menu) - With a new brand came a new visual appearance. Dawning of a New Day and Courier New made a beautiful font marriage in my layouts, very much reminiscent of the script in the old guest book at the inn or a typewritten page. Hairstyles offered were renamed based upon famous travel destinations.
(Pricing subject to change)
Services Menu Layout Page 2 (Designed for tall Bar Menu)
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Blow Inn Style Menu Cover - Worked with menu company to design and order menu covers. 2 sizes- tall bar menus for service listings and smaller menus for style/hair model image pairings
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Photo Shoot - Orchestrated photo shoot for website hairstyle images.
Communicated with photographer, hair stylists, makeup artist, and hair models to coordinate a detailed 2-day itinerary. Directed the whole process under the owner and saw for a successful shoot.
Preliminary layout for home page of website
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Blow Inn Website - Again, worked with Jaryd to redevelop the existing site, Blow Inn style.
New tagline, page labels, social networking links, and twitter live feed
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