Upon the request to rebrand the Montauk motel once known as Blue Haven, I played a major role in Mpire Creative's brand development of the boutique getaway now known as Haven. From project inception to having my photography featured on popular blogs and websites, I had the chance to advise the brand concept development and logo design process, map out the website design and curate the copy and visual content arrangements for our developers, as well as spend a few days on site for the photo shoot assist the post-editing process. I feel honored to have have had the 360 degree experience of helping to promote such a beautiful place owned by wonderful people.
http://havenmontauk.com/
Conceptual Mood Board Imagery
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Brand Identity and Concept Design
(Logo Graphic by Junior Fleurima for Mpire Creative)
Content Curation, Sitemapping, Photography, Copywriting, Manage Web Development Process
Content Curation, Sitemapping, Photography, Copywriting, Manage Web Development Process
Photography featured in NY Post.
Photography featured in Curbed Hamptons.
http://hamptons.curbed.com/archives/2014/06/11/montauks_haven_hotel_is_hipstering_up.php
Photography featured on Pure Wow
http://www.purewow.com/nearby_and_now_detail/hamptons/6776/Refuge-at-Haven.htm#_is=1t6wil5j7wekozag2148jvjqkd
Photography featured in Hamptons Magazine
http://hamptons-magazine.com/the-latest/talk-of-the-town/postings/why-you-should-stay-at-haven-montauk-this-weekend
Collaborated with the Mpire Creative team of designers and developers to revamp the AriZona Beverages website
Preliminary Site Map, Content Organization and User Experience
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Site mapping, User Experience design, Wordpress, Product and Post entry, Backend Tagging and Categorization, Liaison to peripheral development team, establishing Hierarchies for developers to create algorithms, Content Curation, Content Posting Timelines
Site mapping, User Experience design, Wordpress, Product and Post entry, Backend Tagging and Categorization, Liaison to peripheral development team, establishing Hierarchies for developers to create algorithms, Content Curation, Content Posting Timelines
Site mapping, User Experience design, Wordpress, Product and Post entry, Backend Tagging and Categorization, Liaison to peripheral development team, establishing Hierarchies for developers to create algorithms, Content Curation, Content Posting Timelines
Site mapping, User Experience design, Wordpress, Product and Post entry, Backend Tagging and Categorization, Liaison to peripheral development team, establishing Hierarchies for developers to create algorithms, Content Curation, Content Posting Timelines
Manage the execution of Digital Contests and Sweepstakes from conceptual phase to activation, liaising with client/brand and legal to create a final set of Official Rules and Abbreviated Rules to guide the contest and working with the graphic and development teams to create promotional assets, copy points and the microsites or landing pages on which they live. Manage the prize coordination, consumer communications and follow through the entire promotion to completion.
Promotional Graphic
iSpySparklers Contest- #ispysparklers
Mpire Creative x AriZona Beverages x Skinnygirl
Promotional Graphic
iSpySparklers Contest- #ispysparklers
Mpire Creative x AriZona Beverages x Skinnygirl
Promotional Graphic
iSpySparklers Contest- #ispysparklers
Mpire Creative x AriZona Beverages x Skinnygirl
Promotional Graphic
iSpySparklers Contest- #ispysparklers
Mpire Creative x AriZona Beverages x Skinnygirl
Concept Development, Legal Development and Execution for 2 Soda Shaq Digital Promotions
Soda Shaq Golden Can Contest- #sodashaqgold
Try it On for Size- #tryitonforsize
Mpire Creative x AriZona Beverages x Shaquille O'Neal
Golden Can Promotion- 5 Golden Cans (as opposed to Golden Tickets) were hidden by Shaq himself in 7-11s across the United States while Shaq himself tweeted hints where consumer could find them to win the grand prize.
Collaborated with AriZona Marketing and PR team to execute.
Social Promotion Photo Shoot Direction/Execution (1/8)
With the actual Superbowl of 2015 taking place in the state of AriZona, AriZona Beverages planned to live post the gameday happenings of the superbowl taking place in their headquarters.
[View on Instagram #BigGameInArizona]
Social Promotion Photo Shoot Direction/Execution (2/8)
With the actual Superbowl of 2015 taking place in the state of AriZona, AriZona Beverages planned to live post the gameday happenings of the superbowl taking place in their headquarters.
[View on Instagram #BigGameInArizona]
Social Promotion Photo Shoot Direction/Execution (3/8)
With the actual Superbowl of 2015 taking place in the state of AriZona, AriZona Beverages planned to live post the gameday happenings of the superbowl taking place in their headquarters.
[View on Instagram #BigGameInArizona]
Social Promotion Photo Shoot Direction (4/8)
With the actual Superbowl of 2015 taking place in the state of AriZona, AriZona Beverages planned to live post the gameday happenings of the superbowl taking place in their headquarters.
[View on Instagram #BigGameInArizona]
Social Promotion Photo Shoot Direction (5/8)
With the actual Superbowl of 2015 taking place in the state of AriZona, AriZona Beverages planned to live post the gameday happenings of the superbowl taking place in their headquarters.
[View on Instagram #BigGameInArizona]
Social Promotion Photo Shoot Direction (6/8)
With the actual Superbowl of 2015 taking place in the state of AriZona, AriZona Beverages planned to live post the gameday happenings of the superbowl taking place in their headquarters.
[View on Instagram #BigGameInArizona]
Social Promotion Photo Shoot Direction (7/8)
With the actual Superbowl of 2015 taking place in the state of AriZona, AriZona Beverages planned to live post the gameday happenings of the superbowl taking place in their headquarters.
[View on Instagram #BigGameInArizona]
Social Promotion Photo Shoot Direction (8/8)
With the actual Superbowl of 2015 taking place in the state of AriZona, AriZona Beverages planned to live post the gameday happenings of the superbowl taking place in their headquarters.
[View on Instagram #BigGameInArizona]
Digital Asset for AriZona Instagram.
(Photo taken at the Red Rocks in Nevada during trip to Vegas for AriZona NACS trade show- See event photos in both the Design and Drawings and Event and Photo Shoot Production folders of my portfolio)
Art Direction, Brand Strategy, Photo Shoot Production and Website Design for Sushi Nakazawa in NYC, home of renowned sushi chef, Daisuke Nakazawa.
Project with: Mpire Creative
Photos by: Joey Di Nardo and Morton Smidt
Site Mapping, User Experience, Art Direction, Photo Selection
Site Mapping, User Experience, Art Direction, Photo Selection
Site Mapping, User Experience, Art Direction, Photo Selection
Site Mapping, User Experience, Art Direction, Photo Selection
Site Mapping, User Experience, Art Direction, Photo Selection
Developed and implemented brand model for start-up sole proprietorship in Westport, CT. Directed and managed the cohesive creative execution of collateral design, web presence and interior design. Brand evolved from Blow Dry Parlour to BlowInn and unfortunately halfway through construction, the company launch was called off.
Brand Moodboard
Brand evolves to BlowInn and I developed a Brand Model to support all creative and business decision-making.
Site mapping and user experience design, liaise with developer, content curation and creative direction
Concept and creative development, creative direction, graphic layout and design, business collateral production
Logo by Karl Maruyama
Business card layout by Allison Carroll
Brand Services "Menu" (as many blow dry bars refer to theirs) Page 1 - Concept and creative development, graphic layout and design, business collateral production
Brand Services "Menu" (as many blow dry bars refer to theirs) Page 2 - Concept and creative development, graphic layout and design, business collateral production
BlowInn Photo Shoot- Each style from the menu was captured on film. The Hollywood Bombshell is depicted here. My first and last appearance as a model is also depicted here too.
Photo Shoot Producer, Photographer Sourcing and Interviewing, Content Curation, Content Planning, Shot List, Creative Direction, Casting, Production Schedules, Onsite Management, Retouching Assistance
Preliminary layout for home page of website- Content Curation, Content Mapping, Web Creative Development
gLike
Branding + Digital Design
CONTRIBUTE TO BRAND GROWTH IN THE DIGITAL SPACE
Project briefing, concept development, workplans, budgets, production schedules, shot lists, estimates, invoices, photo editing, photo retouching, gifs/movs, digital formatting, file transfer, Wordpress, basic html, user experience design, site mapping, website/microsite wireframes, web design and creative development, backend tagging and categorization, site hierarchy charts, content posting timelines, contest/sweepstakes management, legal rule drafting, entry forms, promotional copy, promotional graphics
