Throughout my career I have made meaningful creative contribution to such companies as IBM Corporation, HP and while at Regis McKenna Advertising Agency I was a creative member of the first marketing communications team that launched Apple Computers, Inc. as a company and its initial product offerings. I’m the designer that drew the Apple logo and as a creative member of the Apple marketing communications team I supported the development of the Apple brand. In addition, I art directed and produced the first Apple newsletter and co-designed the first Apple magazine.

Work Samples

  • Graphic Portfolio

  • Public Art Portfolio

  • Fine Art Portfolio

Work History

>Carlos Pérez, ArtOrigin Creative Director, Principal 2098 Jonathan Avenue, San José, CA 95125 artorigin@comcast.net 408.768-1099 >Education: San José State University, Graphic Design and Fine Art Programs, 4.0 GPA/Academic Achievement Honor, Dean's Scholar Award > Online Portfolio Link www.coroflot.com/artorigin/graphic-portfolio > NBC News Story, The Man that Drew the Apple Logo http://www.nbcbayarea.com/news/local/The-Man-Who-Drew-Apples-Apple-131485203.html > Silicon Valley Latino Magazine Interview https://www.youtube.com/watch?v=SPSItNA0VkY > Native Voice TV Interview https://www.youtube.com/watch?v=c7XuiNXGq3U#t=23.000773628 I specialize in comprehensive design solutions for creative marketing media, such as; company branding, logo creation, website design, website art direction, service capability literature, financial reports, advertising campaigns, direct mail marketing, packaging, newsletter design, magazine design, specification sheets, identity systems, trade publications, trade show exhibit design, exhibit graphics, storefront signage, point-of-purchase, 2D & 3D display systems and others. My knowledge of the communication process includes being the lead art director for a team of seven designers for the IBM Corporate Design Department, managing large to small scale projects ranging from a few hundred dollars to thousands of dollars, creating project budgets and time lines, I have an excellent track record of working with clients and vendors to fulfill successful visual assets on schedule and within budget. >Professional History: Current: Sr. Creative Director/Principal, ArtOrigin, Marketing Communications Consulting/San José, CA Duties: Supervise all phases of the creative and production process from conceptual development for web or print, interface between clients and vendors, develop project budgets and timelines. Clients: Applied Materials, IBM Corporation, General Electric, Cities West, Mexican Heritage Corporation, East Side Union High School District, work2future, Gardner Family Health Network, Ballet San José, Arts Council Silicon Valley, City of San José, Santa Clara County, Santa Clara County Water District, Somos Mayfair, Hispanic Foundation Silicon Valley, Ay Dios Mio/La Fina Cocina, Cinequest Film Festival, The Castellano Family Foundation, San José State University–Office of the Provost and various other clients. Frank Rodriquez Graphics/Palo Alto, CA Position: Art Director Duties: Supervised all phases of the creative and production process for a monthly publication for the energy research industry (EPRI Journal) and also provided creative design services to the agency's client base. Clients: EPRI, Siltech, Syntex, Hiler, Georgia-Pacific and Arcadia Carlos Pérez Design, Inc./San José, CA Marketing Communications and Temporary Creative Staff Consulting Firm: Sr. Art Director/Owner Duties: Supervise all phases of the creative and production process from conceptual development to print, interface between clients and vendors and manage a staff of seven employees. Clients: IBM Corporation, Hewlett Packard, General Electric, Cities West, Cinequest Film Festival, and various other clients. Giltspur Exhibits/San Carlos, CA Position: Graphic Design Manager Duties: Managed all phases of the creative and production process for the trade-show exhibit industry, reviewed with exhibit builders the design, supervised the application of super graphics for large exhibit systems and supervised a team of on-site union installers. Clients: Peterbilt, White Freightliner, Alcan, Georgia-Pacific, Raytheon, Syntex, Bausch & Lomb, Raychem, IBM and various other clients in the consumer electronics and pharmaceutical industry. Regis McKenna Advertising Agency/The Graphic Conclusion/Palo Alto, CA Position: Junior Art Director Duties: Conceptualized and produced creative advertising campaigns for the consumer electronics trade industry. Our major focus was the Apple account. I created the master artwork for the Apple logo and as a creative member of the Apple marketing communications team I supported the development of the Apple brand. In addition, I art directed and produced the first Apple newsletter Contact and co-designed the first Apple magazine Apple. Clients: Apple Computers, Hewlett Packard, Intel Corporation, Raytheon, National Semiconductor, Varian Instruments and Beckman Coulter Products. >Professional Client References: Ron Gonzales, President & CEO, Hispanic Foundation of Silicon Valley rgonzales@hfsv.org 408.216.7643 Kerry Adams Hapner, Director of Cultural Affairs, City of San José, Kerry.adams-hapner@sanjoseca.gov 408.793.4333 Joe Coto, California State Assembly Emeritus, Chair of the Latino Caucus Joecoto1@gmail.com 408.251.5517

Education

San Jose State University

Specialties

Affiliations

Art Directors Guild

Awards

>Western Art Directors Apprenticeship Award >Lifetime Achievement Awards: 2014 Edison Senior High School Hall of Fame Induction Honor, the award was recognized by the City of Stockton and the California Sate Assembly 2016 San Joaquín County, Stockton Mexican American Hall of Fame Induction Honor, the award was recognized by San Joaquín County,...
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