Art Siegert
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About
Award-winning creative professional with 15 years of progressive experience designing visionary marketing campaigns and strategies for diverse companies.
Boost revenue and market share through hands-on development and direction of innovative brand management and advertising initiatives.
Skilled in all avenues of traditional and new media marketing, increasing customer base through targeted programs, using pay-per-click and direct mail advertising to broaden product awareness.
Lead motivated teams to success, recognized with awarding of 15 Addys throughout career.
Lead team of 7 in management of 85 different marketing programs, in areas including search engine/PPC advertising, web and print advertising, email/direct mail marketing, and public relations, with oversight of a $800K budget. Develop processes and procedures to streamline activities. Research and develop new program strategies, build relationships with PR specialists, magazine editors, and prepare marketing presentations.
Major Achievements:
• Triggered 31% revenue growth in 2007 through development of an innovative marketing strategy – including a Google campaign for Europe – and successful re-branding and overhaul of operations.
• Added 10K registrants to company database in 2007, with 18K more projected for 2008.
• On track to deliver a 28% increase in revenue despite difficult economic climate.
• Boosted registration conversion rate, from under 30% to nearly 80%.
Specialties: I have extensive experience in branding and identity and believe that What Gets Measured Gets Done. -
Education
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Bachelors Art (graphic design emphasis)Asbury College1992 - 1996
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Experience
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Senior Software & Web ManagerMars Hill ChurchMay 2013 - Present (13 years 1 month)Founded in 1996, Mars Hill Church is one of the largest and most-innovative churches in the US, with upwards of 15,000 people meeting weekly across 14 locations in four states each week. Mars Hill has been recognized as the 54th largest, 30th fastest-growing, and second most-innovative church in the country by Outreach magazine. Mars Hill's sermons receive more than 10 million downloads per year, consistently rank #1 on iTunes, and has over 300,000 combined followers on Facebook and Twitter.
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Marketing Consultant: ContractorMFG.comDec 2012 - Present (13 years 6 months)MFG.com is the largest online marketplace for the manufacturing industry, facilitating online interaction between buyers and manufacturers. With more than $115 billion in RFQs passing through the marketplace, MFG.com has helped thousands of manufacturers increase sales and grow profits. MFG.com is a global business, with offices in the U.S., Europe, Asia and Mexico.
Developed inbound and outbound marketing programs to drive website traffic growth and lead generation opportunities using interactive marketing campaigns (paid media, search engine marketing, email and social media), content marketing and traditional advertising. Provided strategic consulting, including a marketing plan, brand development, SEM & channel strategy development. -
Director of Corporate Marketingista North AmericaAug 2009 - Dec 2012 (3 years 4 months)Developed from the ground up different marketing programs in areas including SEO and PPC advertising, web and print advertising, tradeshows, email/direct mail marketing, and public relations, with oversight of a $1.3M. Develop processes and procedures to streamline activities.
Major Achievements:
• Merged multiple company brands and websites to one unified cohesive global brand
• Added value to the brand by implementing an inbound marketing strategy and gaining new business via new channels utilizing a metrics-based approach
• Executed 2 re-brands, including new website with new CMS, all collateral, multiple Trade show booths
• Implemented new Voice of the Customer programs allowing ista to better serve/love customers
• Project Lead on design of new space and shaping corporate culture
• Added and maintained new intranet to foster and facilitate better internal coporate communications -
Director of MarketingQuickparts.comJan 2007 - Aug 2009 (2 years 7 months)Lead team of 5 in management of 85 different marketing programs, in areas including search engine/PPC advertising, web and print advertising, email/direct mail marketing, and public relations, with oversight of a $600K budget. Develop processes and procedures to streamline activities. Research and develop new program strategies, build relationships with PR specialists and magazine editors, and prepare marketing presentations.
Major Achievements:
• Triggered 31% revenue growth in 2007 through development of an innovative marketing strategy – including a Google campaign for Europe – and successful re-branding and overhaul of operations.
• Added 10K registrants to company database in 2007, with 18K more projected for 2008.
• On track to deliver a 28% increase in revenue despite difficult economic climate.
• Boosted website registration conversion rate, from under 30% to nearly 80%. -
Senior Graphic DesignerImage by DesignAug 2005 - Jan 2007 (1 year 5 months)
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Senior Graphic DesignerChar-BroilMar 2004 - Aug 2005 (1 year 5 months)
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Lead Marketing SpecialistTSYSAug 1999 - Mar 2004 (4 years 7 months)
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Senior Graphic DesignerSynovus1999 - 2000 (1 year)
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Awards
13 Gold ADDY's
1 Silver ADDY
2 Bronze ADDY's -
Affiliations
Advertising Federation of Columbus - Board Member
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Skills
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Elsewhere on the Web
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On Coroflot@artsiegert, member since 2008
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Followers 3
