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Creative Direction + User Experience
San Francisco, CA
Creative Direction is nothing without User Experience.
Modern advertising (if you can still call it that) is about experiences. Both real world and virtual, social in nature and rewarding always. I've been lucky enough to have lived and worked in London, Singapore and Australia; I now call San Francisco home.
Travelling for client work has lead me to Taiwan, The Netherlands, Indonesia and Hong Kong. Where the differences of local customers requires different answers but some things reamin the same - great design, bold concepts and amazing user experiences are needed to win.
NFC iPhone App
Mercedes Benz Web
Ross is an established designer with over 16 years of international experience. He has a history of creating tactically engaging creative that is focused on great user experiences.
Agency experience includes Razorfish (USA), BBDO (Australia), Interbrand (UK), Scient (Singapore) and a unique client-side role developing consumer electronics interfaces for Philips Design.
Ross has hands on experience in managing art direction, copy writing, design, interaction design, motion design and user experience. He has been a contributing writer for various publications and taught courses using the Adobe Creative Suite both in Australia and Singapore.
Advertising, Concepts, Design, Direction, Interaction, Interface, User Experience
Freelance Creative / Art Director, Various Companies 2011 - Present
Digital Creative Director, SALT Branding 2010 - 2011
Freelance Creative / Art Director, Various Companies 2009 - Present
Vice President Group Creative Director, Carat 2008
Associate Creative Director, Razorfish, 2007 - 2008
Senior Art Director, Cummins & Partners (now SapientNitro) 2006
Interaction Art Director, Philips Design at Philips Electronics, 2004 - 2005
Creative Director, Bluewave, 2001-2004
SALT Branding 2010 - 2011
Digital Creative Director
Digital and traditional concepts, designs and direction. Copy writing as needed. Projects: Print Ads, video storyboard, video direction, website design, website copy.
G2 Direct & Digital - June 2010 -> Current FREELANCE role
Ideas and concepts for print, direct mail and online.
LUXUS 2009 - 2010
Recruited to take the lead on the Nokia Connect account in the US. I presented to representatives from Asia, US and Europe at Nokia's Billboard Event. The concept was approved for implementation resulting in projects to develop advertising, point-of-sale and online together with a full tool kit of integrated marketing materials.
Print Advertising, Brochures, Point-of-Sale & Online Marketing materials.
Produced Guidelines for production of Print, Outdoor and Online Advertising.
CARAT, San Francisco, USA 2008
VICE PRESIDENT / GROUP CREATIVE DIRECTOR
Recruited to lead the San Francisco office - 16 full time creative staff. I served on the leadership team tasked with managing client accounts in challenging circumstances. The office produced its first TV commercial for Seagate together with print and online for our client roster.
Clients: Adidas, Revlon, Seagate.
RAZORFISH, San Francisco, USA 2007 - 2008
ASSOCIATE CREATIVE DIRECTOR
Contributing on multiple levels to the creative department; illustrating web banners, presenting to clients, leading and directing teams. Invited to give input to the creative leadership team I was assigned the role of Online Advertising Process Leader.
Clients: Del Webb, Intel, Microsoft, Shutterfly.
CLEMENGER BBDO 2006 - 2007
SENIOR ART DIRECTOR
Lead creative for the award winning Mercedes C-Class website. Oversaw the implementation of an online game for Carlton Draught that involved both internal and external management.
Clients: Advance (Dog Food), Carlton Draught Beverages, Dine (Cat Food), , HBA Health Insurance, MARS, Mercedes, National Australia Bank, RACV Insurance, Renault.
CUMMINS & PARTNERS (now SapientNitro), Melbourne, Australia, 2006
SENIOR ART DIRECTOR
Leading the digital team with an award winning Advertising Agency. I created and directed online advertising, video shoots and websites. Providing direction to the studio staff in the creation of web and flash projects.
Clients: Dulux, Holden, Virgin Atlantic, Virgin Blue.
PHILIPS DESIGN (Philips Electronics), Singapore, 2004 - 2005
INTERACTION ART DIRECTOR
One of only 2 people from Asia Pacific selected to take part in the special project that Philips undertakes once every 10 years. As part of Next Simplicity, we were tasked with looking to the future of consumer electronics and designing what it should look like.
Projects were in Taiwan, The Netherlands and Singapore covering onscreen interfaces for TV, DVD players and RC (Remote Control) interfaces.
Clients: Acer, Philips Electronics.
BLUEWAVE, Singapore, 2001 - 2004
Leading a small agency team but working on large client accounts including Levi's, Credit Suisse and Citibank. Delivering work that includes websites, cd-rom, flash guided-tours, managing media launches and brand development.
Credit Suisse felt confident when I joined to give us their business, previously they didn't see the creative leadership required to deliver on their needs.
Agency of record for Levi's Australia and New Zealand - renewed in 2002 and 2003.
Sequestered to the London office for client pitch and subsequent project kickoff.
Key project: The launch of the Credit Suisse Global Private Banking office in Singapore that involved media from Europe and Asia for the presentation by the global, regional and local leaders. We created the presentation and managed the presentation of the video presentation.
Clients: ABN Amro, Biotherm, Credit Suisse, Levi's, L'Oreal, Maybelline, SK-II, Starhub.
Career Note: Additional positions include Designer with CBS Interactive 2009, Visual Design Leader with Scient, Singapore (2000 - 2001), Senior Designer / Studio Manager with Visual Purple Interactive (1998 - 2000). Details on request.
Art Direction Principles, Australian Federation of Advertising, 2007
Bachelor of Arts (Fine Art), La Trobe University, Bendigo, Australia, 1993
Vice President / Group Creative Director, Carat
Ross is living proof that creative talent and likeability aren't mutually exclusive. Having worked with him at two agencies on various accounts, I have found he is one of those rare people who can stay cool when things are going 100mph...toward a cliff...in a hurricane. Ross has also managed to keep his sense of excitement over great ideas. His passion for great creative work is rivaled only by his passion for things made from titanium and carbon fibre. October 14, 2008
Ward Evans, freelance writer/creative director, various agencies
reported to Ross at Carat
Senior Interactive Art Director, Cummins & Partners (now SapientNitro)
Ross's, razor sharp design skills and knowledge make him a formidable asset in any digital environment. He is calmness under pressure personified, and a great pleasure to work with. June 24, 2007
Dave Weller, Interactive Art Director, Cummins and Partners
worked directly with Ross at Cummins & Partners
http://www.RossStewartDesign.com - Additional samples on request.
La Trobe University of Northern Victoria
Australia Advertising Federation