Driving the storytelling of a brand through meaningful engagement is at the core of what I do. I believe in great experiences: every brand, every product, has an experience waiting to be told. Being the voice of Experience Design is part of my DNA; a built-in trait that mixes well with my design background. Creating great engagement is what I strive for, looking for ways to make the product, the process and the result better each time. In London, Singapore, Australia and the US - Ross has been the creative lead. Project work has taken Ross to Taiwan, The Netherlands, Indonesia and Hong Kong. Broad experience over 16 years of designing and directing creatives at BBDO, Interbrand, Razorfish, SapientNitro, Scient and Philips Electronics. Learn more at: http://rossstewartdesign.com

Work Samples

  • NFC iPhone App

  • User Interfaces

  • Mercedes Benz Web

Work History

  • Associate Creative Director - Experience Design (Contract)

    • SapientNitro
    • Jun 2013 - Present (1 year 4 months)

    Lead XD/IA at client site, crafting brand and product stories, writing product strategy, guiding and creating wireframe development, all while ensuring that we communicate the values of the company.

    I write the occasionally line of copy - my recent line "liquid (infused) audio magic" was described by the client as genius. UPDATE: The line was published in the 2014 TV brochure.

  • Creative Director / Founder

    • Whisky McEvoy
    • May 2011 - Jun 2013 (2 years 1 month)

    In 2012 I launched the National Fitness Campaigns’ iPhone app, this was followed with a refresh of branding and outdoor signage on the Fitness Court.

    Fork Particle needed to update their software brand, over 100 new icons and a new interface they launch at the Game Developers Conference in 2012.

    Clients: Cibo, Fork Particle, National Fitness Campaign, Routa Athletik

  • Strategy, User Experience & Creative Direction

    • Creative Consultant
    • Apr 2011 - Jun 2013 (2 years 2 months)

    User Experience:
    Responsive Web - Product Strategy / User Experience Architect

    Social:
    Adobe (MAX / Social Stars Campaign)
    Intel (Ultrabook)
    Microsoft (Windows 8 Launch)
    PayPal (New product launch / Women's campaign)

    POS:
    Intel - Touch-screen Games (Ultrabook)

    Agencies: Eldeman Digital, Organic, Paypal, R/GA, Razorfish, SapientNitro.
    Client Work: Adobe, BestBuy, Intel, Quaker, Microsoft/Windows8, PayPal

  • Creative Director - Digital

    • SALT Branding
    • Nov 2010 - Apr 2011 (5 months)

    I solved Acuity Brands’ need to fill purchased ad space with a targeted print ad.

    Milliken Carpet required a visual packaging system for their floor tiles – I lead a group of designers to create the system; it needed to inspired designers to utilize the product while meeting the need to stack on shelves.

    Clients: Acuity Brands, Milliken, Pearson

  • Art Director - Contract

    • G2 Worldwide
    • Jun 2010 - Sep 2010 (3 months)

    Clients: Adobe, Cunard, Electronic Arts.

  • Senior Art Director - Contract

    • Luxus
    • Oct 2009 - May 2010 (7 months)

    Clients: Nokia

  • VP / Group Creative Director

    • Carat
    • 2008 - 2008

    Overseeing the San Francisco Office of 16 fulltime creatives. Leadership committee - representing creative staff and accountability of P&L on ongoing projects.
    Staffing management, evaluation and hire & fire responsibility

    Clients: Adidas, Revlon, Seagate

  • Associate Creative Director

    • Razorfish
    • 2007 - 2008 (1 year)

    Creative Leadership – Online Advertising Processes Leader.
    Lead creative for Shutterfly online advertising campaign.

    Clients: Del Webb, Intel, Microsoft, Shutterfly

  • Senior Art Director - Contract

    • Clemenger BBDO
    • Dec 2006 - Sep 2007 (9 months)

    $23 million worth of Mercedes C-Class cars SOLD within 10 days. I managed the award winning website design and online advertising creative.

    Managed the successful online game “Plastic Cup” with over 55,000 plays.

    Clients Advance (Dog Food), Carlton Draught Beverages, Dine (Cat Food), HBA Health Insurance, MARS, Mercedes, National Australia Bank, RACV Insurance, Renault

  • Senior Art Director

    • Cummins and Partners (acquired by SapientNitro)
    • 2006 - 2006

    Leading the digital advertising direction.

    Clients: Holden, Virgin Atlantic, Virgin Blue

  • Art Director, Interaction Design

    • Philips Design
    • May 2004 - Oct 2005 (1 year 5 months)

    Visual interface alignment program for Acer, Taiwan (onsite).
    Remote control interfaces for Microsoft, Denon and Philips.
    Prototyping of interfaces and interaction systems.

    Clients: Acer, Denon, Microsoft, Philips

  • Creative Director

    • Bluewave (acquired by IBM)
    • May 2001 - May 2004 (3 years)

    Leading a small team of creative and front end developers to produce creative products that were aligned with our clients business and marketing goals.

    Secured Credit Suisse Private Banking account – resulting in CD-rom, website, presentation management, application interface and branding projects.

    Managed the creative for Levi’s websites for Australia & New Zealand including Monthly updates, competitions, music events, product finders.

    Improved the UI / UX of Private Banking accounts and transfers systems.

    Staffing management, evaluation and hire & fire responsibility

    Clients: ABN Amro, Biotherm, Citibank, Credit Suisse, Levi’s, L’Oreal, Maybeline

  • Visual Design Leader

    • Scient
    • Sep 2000 - May 2001 (8 months)

    Scient was acquired by SBI in 2002 and eventually merged with Razorfish.

    Lead visual designer; working with a large team of 100+ people on a financial aggregation platform for the Development Bank of Singapore.

Education

  • Australian Federation of Advertising

    • Certificate of Advertising Art Direction Principles Art Direction Principles
    • 2007 - 2007

    Print, Outdoor, TVC script and storyboards

Specialties

Awards

Mercedes-Benz C-Class Super Sports - Art Director MADC Awards 2007 Finalist. NAB - Socceroos - Celebration Dance - Wire-frame Designer Gold (Sports) - W3 Awards USA 2007. Health Insurance Commission - CD-Rom. Platinum Award - 1999

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