Allison Tenn

-Led organizational change management initiatives during the UScellular and T-Mobile merger, developing transition plans for the design team and coordinating seamlessly with cross-functional teams and multiple vendors to ensure alignment and continuity
-Collaborated on brand integration projects with T-Mobile’s design and marketing teams, providing expert leadership in digital branding for UScellular while aligning with T-Mobile visual and communication strategy
-Onboarded and trained six new designers, fostering skill development and smooth integration into the evolving design environment
-Managed comprehensive documentation to support process consistency and knowledge transfer across teams

-Developed a concept for the All Access Pass project, coordinating with stakeholders including the Art Institute, Peggy Notebaert Nature Museum, Adler Planetarium, and other Chicago museums on a pass granting free admission to teens—designed printed booklet and strategized on format and interactive content to increase engagement
-Designed and developed website for Chicago Torture Justice Center, establishing the organization’s digital footprint from its inception; implemented SEO tactics and consulted on social media content and strategy
-Created comprehensive branding and identity design for Luxe Spa, including all printed marketing materials, promotional photography, and Wordpress website with integrated online booking system; managed targeted marketing campaigns across Google Ads and social media, generating a 400% ROI
-Captured and processed event photography for Chicago Ideas Week, managing tight 24-hour deadlines following live concerts and speaker sessions

-Led content strategy and UX/UI design on UScellular.com home page to align with a major brand positioning campaign—developed and executed a visually compelling narrative around the new brand campaign that also drove measurable engagement, including a 48% boost in click rate, a 15% increase in conversions, and a 9% reduction in bounce rate
-Collaborated cross-functionally to strategically redesign the small business section of website, driving a 91% increase in click-through rate and a 21% decrease in exit rate
-Partnered with creative agencies to overhaul brand identity, overseeing visual updates across the website and ensuring compliance with new brand guidelines and WCAG accessibility standards
-Shot in-house product photography for the eCommerce site—photographed mobile devices to include innovative size comparison views missing from competitor websites, which enhanced the online shopping experience and increased sales in the web channel

-Part of a core team of volunteers committed to educating and engaging citizens in local politics—role involved shaping the group’s mission and values, training in community organizing, coordinating educational workshops, campaigning door-to-door and at neighborhood events
-Served as team lead on media projects including website design, development of branding and copy style guidelines, curating and moderating content, project management, volunteer recruiting and coordination, web and social media campaign development
-Coordinated multi-channel digital campaign across web, social media, and email to educate Chicago voters on down ballot races; curated an OpEd blog post that led to a nearly 6000% boost in web page traffic the day before the election

-Shot, edited, and archived nearly 10,000 photographs of historically significant subjects and locations across the U.S. to build a digital library of stock images, including historic landmarks, national parks, nature, wildlife, archaeological objects, art, and architecture; researched each subject to build a database of captions and search terms
-Independently coordinated travel logistics, itineraries, and shot lists for on-location photo shoots, managed travel budget
-Digitized, retouched, color corrected, labeled, and archived over 1,500 historic photographs for academic research and stock use; created and managed library of image assets
-Mentored junior photographer and provided technical instruction on DSLR camera use, framing, and manual settings