Antonio Latto
- Contact
- Save to list
-
About
Entrepreneurial, award-winning design thought leader with career-long success in shaping pioneering product designs that engage users and drive measurable business value. Talent for forging relationships with cross-functional teams to bring together designers, product owners, developers, and other professionals, embedding human-centered design thinking principles from the initial concept through delivery. Partner with C-level and other senior leaders to align product and design strategy with business goals, identify market differentiators and user needs, and build long-term product and experience roadmaps.
-
Education
-
Masters Industrial DesignNorth Carolina State University1993 - 1996
-
BS in Design ArchitectureClemson University1988 - 1992
-
architecturePratt Institute1987 - 1988
-
-
Experience
-
Design DirectorDell TechnologiesAustin, TXSep 2019 - Present (6 years 9 months)Promoted to Design Director leading global team of nine in creating innovative designs for one of Dell’s most profitable lines of notebooks, accounting for nearly 50% of all company revenue.
• Steer team in taking a systems approach to designing new solutions to meet the needs of a projected 100M-person global hybrid workforce.
• Drove delivery of $21B product family in 2021, contributing significantly to Dell’s most profitable year in its 38-year history.
• Currently transitioning to Design Director for Specialty Products (Latitude Rugged, OptiPlex, Precision desktop & mobile, docking solutions, and Alpha programs). -
Senior Industrial DesignerDellAug 2007 - Sep 2019 (12 years 1 month)Oversaw local and offshore teams and design firms through product development and implementation for fixed computing space, including Latitude, OptiPlex, Dell Precision, Inspiron, Vostro, ChingMing, Dell Gaming, XPS, and WYSE. Implemented design strategy, processes, and methodologies.
• Gained executive buy-in by crafting and presenting high-level business solutions, as well as clear demonstrations of portfolio, platform, and design language integration.
• Orchestrated successful delivery of top-quality product line solutions in partnership with cross-functional global teams, vendors, and suppliers.
• Consistently met deadlines and ensured accurate pricing, sourcing, and scheduling by communicating detailed core specifications to development teams and managing product details, refinements, and (re)definitions.
• Orchestrated complete redesign of all commercial and consumer all-in-one computers, liaising across two business groups to create a leveraged set of computers.
• Spearheaded design of industry’s first narrow-border notebook, Dell XPS 13.
• Successfully recovered and turned around damaged relationship with fixed computing engineering team.
• Recognized with Michael Dell Award for Excellence in 2017. -
Senior Product DesignerPhilips DesignJun 2003 - Aug 2007 (4 years 2 months)Collaborated with 500+-member global design team leveraging a holistic design thinking approach to deliver pioneering solutions aligned with Philips Sense and Simplicity brand identity.
• Served as project leader and team member for Philips Medical Systems, shaping and implementing High Design process for internal and external clients.
• Played a key role in multiple product development efforts with medical systems group for global healthcare market, including partnering with internal and OEM development teams to build a family of products with a 10+-year lifespan and approachable UX. -
Senior Product DesignerIntel2000 - 2003 (3 years)Hired as first internal Designer to Design their consumer line of products which included, kbds, cameras, MP3 players and Intel Play devices.
-
Product DesignerIBM1996 - 2000 (4 years)Collaborated with international team to create new IBM PC design language spanning all PCs, accessories, monitors, and keyboards. Worked directly with IBM’s chief Industrial Design consultant, Richard Sapper, to implement design concepts into IBM products.
-
-
Awards
2010 Industry Forum, (iF) award for design excellence at Hannover for the Dell Latitude Z business notebook.
2010 Industry Forum, (iF) award for design excellence at Hannover for the Philips Ultrasound Pagewriter EKG Family.
2009 Industry Forum, (iF) GOLD award for design excellence at Hannover for the Dell Latitude Z business notebook.
2009 Industry Forum, (iF) award for design excellence at Hannover for the Philips CX50 Ultrasound System.
2009 Red Dot Award distinction for high design quality for the Philips CX50 Ultrasound System.
2008 Good Design, award for design excellence for the Latitude E 4200 ultra portable notebook.
2007 Industry Forum, (iF) award for design excellence at Hannover for the Philips Ultrasound HD11XE.
2002 ID Magazine Honorable Mention Design award for design excellence for the MP3 Intel Personal Audio Player 3000.
2001 IDEA silver award for design excellence sponsored by Business Week for the IBM Net Vista X40 all in one PC.
2001 IBM Net Vista X40 all in one exhibited at the MOMA (Modern Museum of Art) Work spheres exhibit.
2001 Industry Forum, (iF) award for design excellence at Hannover for the IBM Net Vista X40 all-in-one PC.
2001 Industry Forum, (iF) award for design excellence at Hannover for the IBM Rapid Access 3 keyboard.
2001 Industry Forum, (iF) award for design excellence at Hannover for the IBM wireless Internet keyboard.
2001 Industry Forum, (iF) award for design excellence at Hannover for the IBM Net Vista Internet terminal.
2001 Consumer Electronics Show, (CES) awards for design excellence for the IBM Net Vista Internet terminal.
2001 Consumer Electronics Show, (CES) awards for design excellence for the IBM cordless phones.
2000 Industry Forum, (iF) award for design excellence at Hannover for the IBM Aptiva S-Series consumer product.
2000 Industry Forum, (iF) award for design excellence at Hannover for the IBM Rapid Access keyboard.
2000 CES award for design excellence for the IBM Aptiva S-Series consumer product.
2000 CES award for design excellence for the IBM Rapid Access 2 Keyboard.
Patents
USD0441748, Space saving computer keyboard layout. (Net Vista RAK 3 kbd.)
USD0448930, Space saving computer keyboard layout. (Net Vista RAK 3 kbd.)
USD0442951, Integrated computer and display system. (Net Vista X40 all in one.)
USD0449601, Internet appliance having a flat panel display. (Net Vista Internet Appliance.)
USD464941S, Design patent for MP3 player. (Intel MP3 personal audio player.)
US20110065487, Removable customizable inserts and faceplate for electronic devices(Intel MP3 personal audio player.)
US20100198047, Small animal imaging capsule and bed system
USD8043122, Portable dock and power adapter system
USDD598441, Portable information handling system
USD603396, Information handling system housing -
Affiliations
Blue Belt in Brazilian Jujitsu.
Avid cyclists (category 2) with nearly 200k miles in my legs and 1000 races. Completed the grueling Unbound Gravel 206 mile in 2017. -
Industries
-
Skills
-
Elsewhere on the Web
-
On Coroflot@atlatto, member since 2007
-
-
Following 37
-
Followers 42
-
