Freelance Designer — Brooklyn, NY
10+ Years of Design
Looking back, my interest in design and branding was fostered by growing up in a small town in NW Connecticut. Without cable television and long before the internet, my exposure to any interesting culture came through skateboard and snowboard magazines and catalogs. These materials sparked my passions for music, alternative lifestyle, independent spirit, and new brands that were experimental in their look and communication.
As I studied and worked my way through high school and college, I kept myself involved in skate and snowboard culture. I witnessed the growth and acceptance of both cultures by the masses. The world had come a long way from my teenage years when I was judged for looking and dressing differently, and having different interests than others around me. The brands, athletes, and even bands that I had discovered early on were now becoming household names.
To me this was crucial. I had never even heard of the term "graphic designer" until early into college. I always enjoyed my art classes, but took my book studies and test scores more seriously. It wasn't until sophomore year at college that I had switched from "Undecided" in the School of Liberal Arts to the School of Fine Arts with a focus on Communication Design. I was determined to become the guy who created the logos, advertisements, websites, and packaging for young and exciting companies like the ones I had discovered in my teenage years. Importantly, this would be a legitimate career path to pursue; taking advantage of both the critical thinking skills I cultivated in pursuit of good grades, but also the enjoyment of working with my hands and training my eye that came from art class.
I have provided design for clients ranging from Fortune 500 companies to start-up business ventures across a broad spectrum of professions, including corporate, financial, real estate development, online service, art non-profit, broadcast, entertainment, cosmetic, food & beverage, consumer electronics, healthcare, pharmaceutical, fashion, and action sports.
I still hold the same passion for branding and design as I did when I first discovered it. I aim to collaborate with clients, and meet people who are passionate about what they do and dare to dream big. My goal is to create smart and unique solutions that communicate effectively and leave a lasting impression; like those that inspired my inevitable pursuit of design. To me it's not so much about my work, but contributing and having the good fortune to inspire, share, and visualize the dreams of others. It's about collaboration and making connections with an audience. I intend to have a significant impact on culture.
Adam Augustyn CV 2013
Experience:
Senior Designer Apr 2010 - Mar 2013
Freelance Designer Dec 2009 - Apr 2010
JDK DESIGN, NEW YORK, NY
Creative Director, David Covell
Freelance Designer engaged by JDK to brand 2 new mobile brands for Virgin Mobile, as well as to complete a packaging overhaul for Belkin. Subsequently I was put on staff as a full-time senior designer.
My role as Senior Designer included:
- Worked closely with creative director & design director to develop and execute design concepts
- Assisted and mentored designers, junior designers, and interns
- Managed multiple clients (projects & relationships) independently from concept through to presentation
- Participated on projects and managed designers for JDK's Burlington, VT & Portland, OR studios
- Facilitated industrial design team to create physical and digital comps for products, packaging, and retail designs.
- Collaborated in team brainstorming sessions with clients
- Worked closely with account and project managers to ensure projects were completed on time and on (or under) budget
- Functioned with a strategic team to develop concepts and execute naming, copy writing, competitor audits, and trend research
- Tutored staff on new media presentation tools including training for Keynote, iBooks Author, and Adobe InDesign's interactive capabilities
Clients include: Boston Children's Hospital, Burton Snowboards, Chobani, Cinemax/HBO, Deep River Snacks, iHeartRadio, Madison Square Garden, Nike, Virgin Mobile, Woolrich, and Microsoft xbox.
Freelance Designer July 2009 - December 2009
LIPPINCOTT, NEW YORK, NY
Senior Partner/Creative Director, Connie Birdsall
Engaged by LIPPINCOTT to create graphic assets for various clients including Samsung, Dell, WalMart, Sam's Club, Wells Fargo, Meredith, Chartis, Comcast Xfinity, etc.
Lead Designer Feb 2009 - Apr 2009
WL2 STUDIOS, NEW YORK, NY
Founder/Creative Director, Bill Hovard
Lead designer for WL2 STUDIOS to brand a personal health care line of products for Bath & Body Works.
Freelance Designer Sep 2005 - Oct 2008
DESDRIPPES GOBÉ (BRAND IMAGE), NEW YORK, NY
Executive Creative Director, David Israel
Created brand identity and visual language concepts for various clients including AIGA NYC, American Express, AOL, Bayer, LG, LifeScan, Miller Brewing Co., Steiner & Associates, Saucony Shoes, Telefonica, etc. Also involved in generating presentations, product photography, product designs, and packaging mechanicals.
Freelance Designer Jun 2005 - Sep 2005
OGILVY & MATHER WORLDWIDE
BRAND INTEGRATION GROUP (B.I.G.), NEW YORK, NY
Creative Director, Barry Deck
Worked with a team of designers engaged in the global re-branding of Coca-Cola, including the identity of new Coke products. Created graphic elements used in the brand language. Helped unify the brands look and set guidelines for the language across various media. Assisted in creating presentations and mechanicals for the client.
Creative Director Dec 2003 - Jun 2005
CREW DESIGN, KENT, CT
Founder/Partner Gil Aviles & President, Glenn Carlin
Managed creative department for Point-Of-Purchase marketing firm. Teamed with marketing and R&D to develop creative in-store marketing solutions. Collaborated with other corporate design agencies to meet goals. Clients included Anheuser-Busch, Coors, Frito Lay, Gatorade, Glaceau, Hasbro, Lucas Films, Honeywell, PepsiCo., Terra Chips, Tervis Tumbler, etc. Designed stationery, advertisements, instructional materials, renderings, prototypes, production die lines and company website. Assigned tasks to freelance illustrators, 3D renderers, photographers. Set up and maintained all company computers and network.
Clients:
American Express
AIGA
Aol
Bayer
Belkin
Boston Children's Hospital
Burton Snowboards
Chobani
Cinemax/HBO
Coca-Cola
Comcast
Deep River Snacks
iHeart Radio
InCase
Johnson & Johnson
LG Electronics
Limited Brands
Meredith Media
Miller Brewing Co.
Madison Square Garden
Nike
Pepsi Co.
Samsung
Saucony
Shaklee
Telefonica
Virgin Mobile
Walmart
Warner Music Group
Wells Fargo
wish
Woolrich
Xbox
Education:
BACHELOR OF FINE ARTS Fall 1998 – Spring 2002
University of Connecticut, School of Fine Arts, Storrs, CT
MAJOR: Communication Design
PROFESSORS: Edvin Yegir, Mark Zurolo, Randall Hoyt, David Frisco
Suma Cum Laude, 3.43 GPA
STUDY ABROAD PROGRAM January 2001 – June 2001
London College of Communication (Formerly London College of Printing)
Studied traditional book binding techniques and modern book design.
Awarded a Letter of Distinction for Modern Book Design
Software:
ADOBE CS
Photoshop
Illustrator
InDesign
Flash
Dreamweaver
APPLE
iMovie
iBooks Author
iWORK
Keynote
Pages
MICROSOFT
PowerPoint
Word
Excel
OTHER
FontLab Studio
Google Docs
Competencies:
Advertising
Animation
Art Direction
Brand Guides
Branding
Corporate Identity
Competitor Audit
Copy Writing
Digital Comping
Icons/Logos
Illustration
Packaging (CPG)
Presentations
Production Mech.
Retail (P.O.P.)
Trend Research
Typography
Video Editing
UI/UX
Web Design