Bart Heird
Creative Director — Minneapolis, MN
As a part of our commitment to modernize Ford's training, we've developed numerous concepts for product launch training, internal communications training and employee on-boarding. A particularly successful story uses the "ONE FORD" brand. Presenting the information in a History Channel style interface, we took users through an experience increasing their understanding of the Ford story in a personal way, concluding with One Employee (the user), becoming a part of the Ford's ever evolving history.
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