Bart Heird
Creative Director — Minneapolis, MN
You may not know it, but flood insurance is only available from the US Government. Our client (FEMA) needed us to get the word out, so we worked with the media team to create a series of targeted banners that kicked off when it rained in a specific market. In some of the executions, an actual town or city name dynamically appeared. To emphasize our point, we used dramatic skies (and presumably, as these were playing it would be raining in thundering in the user's area), small vulnerable looking houses and very direct messaging about the potential of floods. Included are animated ads and storyboards
Adapter Ad - This targeted ad actually used the location of the specific market where viewed.
Spot the Leak storyboard
This animation style was achieved with very low file size.
Silver Lining storyboard
Silver Lining Banner
A larger execution of the same storyboard.
It Pours storyboard
30 Days storyboard - these usually ran in tandem to the previous banners.
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