Nautica 2010 Optical - In effort to increase Nautica's presence in the eyewear market and to strengthen their brand image, I worked to develop a design language specific to Nautica based on Nautical themes. The subtle form of the metal hardware in this style was derived from the profile of a sailing vessel sitting in the water.
Nautica 2010 Optical - In effort to increase Nautica's presence in the eyewear market and to strengthen their brand image, I worked to develop a design language specific to Nautica based on Nautical themes. The subtle form of the metal hardware in this style was derived from the profile of a sailing vessel sitting in the water.
Nautica Optical - Sketch development - Thumbnail sketches were quickly followed by line work in Illustrator to help solidify the appearance of the hardware details for this style.
Nautica Optical - Modern ClubMaster - A modern play on the classic ClubMaster style. This classic style was evolved with high level construction details coupled with a more modern and wearable eyeshape.
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