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  • Beach Packaging Design


    New York, NY

Beach Packaging Design is a small boutique firm specializing in graphic design and structural consulting for consumer product packaging. Randy Ludacer and Deborah Davis are its founding partners. Each partner is also available for freelance work.

Work Samples

  • Bed Bath Kitchen Spa

  • Home Textiles

  • Food

Work History

Randy Ludacer graduated in 1977 from The Rhode Island School of Design. As a freelancer he worked for a variety of ad agencies, design studios and publishers such as Kass Uehling, Weiss-Watson, Emerson Wajdowicz Studios, and McGraw-Hill, and was formerly an Art Director for Christie's auction house. In 1990 he and Debby Davis teamed up and co-founded Beach Street Design—(now named Beach Packaging Design). Over time Beach Packaging has grown from a tiny, shoe-string operation to a slightly larger shoe-string operation. Randy has worked with manufacturing clients in a variety of product categories. (hair care, home fashion & accessories, toys & novelties, gaming accessories, and small kitchen appliances) Randy’s blog is box vox—(Packaging as Content). He also writes songs and likes to pretend that he still plays in a band. (see ludacer.com) His recent “Songs About Packaging” CD is now out. Deborah Davis has specialized in retail packaging design for 20+ years. After graduating from Hartford Art School with a BFA in photography, she worked as a designer for Gross Townsend Frank, Cline Davis, Mann and William Douglas McAdams, all pharmaceutical ad agencies. Her retail packaging experience began at Macy’s Corporate Graphics Department. In 1990, together with Randy Ludacer, she founded Beach Street Design. As their packaging work grew, they decided to re-name themselves Beach Packaging Design.


Rhode Island School of Design



2012: “Baker’s Dozen Egg Carton” cited in The Huffington post “Creative Food Packaging Concepts We Wish Were Real”