gLike
Simi Valley
The revamping of Simi Valley’s brand image stems from the relationship Simi has with Hollywood’s film industry. In doing so, this rebrand is written in the form of a lover story. Simi Valley and Hollywood have been a partner in film for over a 100 years and are still going strong. What most people don’t realize is that a majority of Hollywood films are not actually filmed in Hollywood itself, but rather around neighboring towns. In order to share this rich history, I projected personas on Simi Valley and Hollywood as secret lovers destined to be together forever. The brand was finalized in a 66-page book that reveals the hidden secrets behind Simi Valley's history with Hollywood's film industry.
View Website