I’m an experienced consumer product designer brimming with ideas, enthusiasm and passion. I have nine years experience across a range of sectors and currently work at Mattel.

Work Samples

  • Toiletries & Packaging

  • POS & Retail

  • Pre 2005 Early Work

Work History

KEY SKILLS •A creative thinker with a talent for designing original products •Fundamental understanding of design process and strategies •Highly organised, self-motivated and energetic with a can-do attitude •Excellent written/verbal communication •Meticulous attention to detail •Able to produce under pressure •Confident presentation skills •Team player •Cross-cultural awareness •Fluency in Illustrator, Photoshop and 3ds Max EXPERIENCE Designer at Mattel September 2010 - Present I’m responsible for the design and development of new Fisher-Price, Barbie, Hot Wheels and Monster High consumer products – hard lines and soft lines – for Southern and Eastern Europe, the Middle East and Africa (SEEMEA). I have strong working relationships with licensing agencies, licensees and retailers to ensure brand consistency and maintain innovation in these emerging markets. Product Designer at Grosvenor, a division of Hasbro April 2008 – September 2010 I designed cosmetics, toiletries, gifting and accessories for licensors such as Hasbro, Mattel, Disney, Sanrio, Nickelodeon, Cartoon Network, Marvel and BBC. I also developed ranges for a number of widely recognised adult brands. POS/Retail Designer at Frontline Display International June 2005 - April 2008 I created bespoke POS and retail environments for clients such as Kickers, Heineken, Nivea, Philip Morris, Miele, LeapFrog and Hot Diamonds. Freelance Product Designer at Oxygen Consulting June 2004 - June 2005 I was approached by Oxygen at my graduate design exhibition, to design and develop a range of childrens safety devices. With regular communication, I developed concepts and presented final ideas which were considered for production. Exhibition Designer at Leo Associates February 2003 - August 2003 The remaining seven months of my placement year were spent at Leo Associates Ltd; where I worked as an Exhibition Designer and created layouts, visualisations and presentations for several corporate clients - including Boeing. Product Designer at Geo November 2002 – February 2003 I was employed by Geo Ltd for a short period during my placement year; where I gained valuable studio experience and contributed to various projects as a Product Designer. INTERESTS I’m up to date with popular culture and trends with keen interests in design, fashion and travel. I also collect trainers.


BA (Hons) Furniture and Product Design at Nottingham Trent University 2000 - 2004 A-level Art, Design and Environmental Science at The Grove College 1998 - 2000



BA (Hons) Furniture and Product Design