Aunt Vi's Re-Design - Aunt Vi's is a brand that is based within the heritage of family tradition. The objective was to keep the heritage of brand while updating the look of the packaging to a modern feel. The heritage come through within the brand identity itself, really emphasizing the personal connection the brand has with tradition in the signature. While the logo keeps the heritage of the brand alive, this allows the packaging itself to update to a more modern aesthetic.
Aunt Vi's Logo Design - Creating a logo that maintains the heritage of the brand, allowing the packaging labels to feel more modern.
Aunt Vi's Web Design - The feeling of the re-design also translates to the website.
Aunt Vi's Label Close Up - Aunt Vi's is a brand that is based within the heritage of family tradition. The objective was to keep the heritage of brand while updating the look of the packaging to a modern feel. The heritage come through within the brand identity itself,  really emphasizing the personal connection the brand has with tradition in the signature. While the logo keeps the heritage of the brand alive,  this allows the packaging itself to update to a more modern aesthetic.
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Aunt Vis
Emily Berry
Package Designer New York, NY