Create and Associates - Assistant Creative Director Currently leading branding web/print projects. Working with clients to concept creative for a variety of market segments. Creating and directing print and online branding/promotional efforts. Participating in the development of the site architecture, specifications, design elements and page layout. Communicating with clients and developers to ensure websites meet all objectives as planned.
Innovative Kids - Innovative Kids, publisher of children’s books–Birth to age 12Designed and project managed several titles, including “The Ultimate Guide to Kindergarten” which included board games, activity books and parent guide. Responsible for initial sketches, concepts, comps, illustrator search, project management and production.
Scholastic - • Head Creative for the company’s highest grossing book clubs. Supervised and art directed creative staff as well as freelancers producing a high volume of catalogs, direct mail, print ads and promotional materials.
Metlife and Cadbury - On-site Freelance Designer: • Delivered concept, design and production of print ads, catalogs, direct mail, packaging, and logos. Clients: METLIFE, CADBURY SCHWEPPES, GEORGIA-PACIFIC, BEIERSDORF, CARTER’S, TOWERS WATSON, AMSCAN and DAYMON WORLDWIDE,
Toys"R"Us - Creative Manager Directed a team of designers responsible for the advertising creative for stores throughout Europe, Australia and Canada including direct marketing, store displays, catalogs and outdoor.
Executed complete overhaul of TOYS “R” US – Canada advertising that produced double-digit sales growth within the first 3 years of implementation.
Produced winning concepts for coveted TOYS “R” US Annual Report project 3 consecutive years earning company-wide praise and recognition.
Skills - TECHNICAL PROFICIENCY Mac/PC Platforms, Software Expertise: CS5 InDesign, Photoshop and Illustrator, Quark 8, Mac and Microsoft Office Suite, Flash Pro, Flash Catalyst, Fireworks and Dreamweaver. Familiar with: CSS3, HTML5, JS, PHP, AS2, AS3 and XML.