Beth Mooney

Assistant Art Director


Logo & Branding Design for Fashion & Beauty. I am a logo and branding-minded designer with emphasis on building a strong niche-market identity for each client. I try to capture the big idea that will speak to the eye with beauty, strength and a little edge. My background is in fashion, beauty and lifestyle, and I enjoy the challenge of defining new projects in a way that transcends what has already been seen.

Resume

PARSONS SCHOOL OF DESIGN NEW YORK, NY
INTEGRATED DESIGN CURRICULUM BFA 2005

* Concentration in Branding, Fashion Design and Product Development

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FREELANCE BRANDING DESIGNER . NEW YORK, NY
11/07 - Present

* Directs the development of logos and application on design collateral for clients in fashion, beauty and lifestyle.
* Performs market research and facilitates design development for new products.

PATRIK REZEPSKI . NEW YORK, NY
INTERN 08/09 - 09/09

* Illustrated line sheets for sales and marketing.
* Drafted and cut patterns for garments.
* Sewed accessories for SS10 collection.
* Assisted on photo shoot for lookbook.
* Ran errands in fashion district for factory.

<a target="blank" href="http://www.renerofe.com/">INTERNATIONAL INTIMATES</a> . NEW YORK, NY
DESIGN & PRODUCT DEVELOPMENT 06/07 - 11/07

* Arranged sample production for Victoria's Secret Sexy Little Things lingerie.
* Facilitated technical packages and direction to overseas factories in China, Hong Kong and Indonesia.
* Sourced fabrics, lace and elastic trims & developed relationships with many suppliers.
* Collected and submitted original artwork for custom printing on specialty fabrics.
* Worked effectively under tight deadlines to develop and update garments to reflect changes in color, fabric, fit and style.
* Maintained an organized tracking system, ensuring timely delivery of garments to the vendor.

SKI SHIELDS . NEW YORK, NY
STUDIO ASSISTANT 6/04 - 9/07

* Assisted photographer in the development of artist statements, biographies, exhibition statements, business proposals and foundation grants.
* Served as marketing consultant for the development of a corporate identity.
* Assisted in the creation of design standards and content specifications for website development.
* Served as project manager for the installation of photography exhibitions.

<a target="blank" href="http://springandclifton.com/">MZ BOUTIQUE</a> . NEW YORK, NY
MARKETING CONSULTANT 6/03

* Designed branded storefront window display to enhance appearance of boutique from the street.
* Obtained custom print from graphic designer Ryan McGinnis for use in the project.
* Sent plan to printer, obtained budget for the project and oversaw final installation.

<a target="blank" href="http://www.paulacoopergallery.com/">PAULA COOPER GALLERY</a> . NEW YORK, NY
INTERN 1/02 - 7/02
* Provided customer service, performed sales transactions and filled special orders.
* Restocked inventory and arranged merchandise displays.
* Provided administrative assistance for manager, as needed.

Location

New York, NY

Specialties

  • Art Direction
  • Fashion/Apparel
  • Print

Experience

10+ years