Coroflot

Resume

EXPERIENCE


Nov 2009 - present: Elizabeth Pryor Art Direction & Design, Wylie, TX
- FOUNDER & LEAD DESIGNER
Freelance print and web design; brand identity, marketing and advertising strategy and implementation; SEO and social networking development.

Aug 2000 - Oct 2009: TONI&GUY USA, L.L.C., Carrollton, TX
- ART DIRECTOR & BRAND MANAGER
Direction, design and identity management for high-fashion international hair, cosmetics and education company. Hands-on concept, proposal, creation and implementation for marketing, advertising and promotional campaigns, trade shows, new location build-outs, and educational materials. Management over web, print and production artists including hiring and performance appraisal responsibilities. Website art direction and design. Creation and maintenance of brand standards manuals. Copywriting, ghostwriting and editing. Photo shoot and video storyboarding, on set art direction, and post-production including extensive photo retouching from raw format. Maintaining vendor relationships and maximizing creative outcomes efficiently. Traffic management and multitasking within tight deadlines.

May 2005 - present: North Texas Customs, Wylie, TX
- CO-FOUNDER & OWNER
Print and online marketing and advertising for automotive restoration and customization business. Identity and website design and maintenance including SEO and social networking. Operations and accounting management.

May 2005 - April 2008: TONI&GUY USA, L.L.C., Carrollton, TX
- ART DIRECTOR

March 2001 - April 2005: TONI&GUY USA, L.L.C., Carrollton, TX
- SENIOR GRAPHIC ARTIST

Aug 2000 - Feb 2001: TONI&GUY USA, L.L.C., Carrollton, TX
- GRAPHIC ARTIST

May - July 2000: Janas Group, Dallas, TX
- GRAPHIC DESIGNER
Web and print conceptualization and design for web design firm including company branding and new client proposals as well as maintenance and redesign for current clients.


GROOMING

April 2006: Adobe CS2 Training Camp, Irving, TX
- Advanced Adobe CS2 Continuing Education

1996 - 2000: The University of Texas at Dallas, Richardson, TX
- BA in Art
Art major; focus on digital art and graphic design
Presidential full scholarship recipient


WHAT I OFFER

Adobe Photoshop, Illustrator, InDesign, Quark Xpress, HTML, CSS;
Experience with a wide range of printing processes;
Experience with web and other interactive media;
Understanding of viral marketing and branding through social networking; Design & project management;
Ability to thrive independently as well as with a team;
Storyboarding, mockups, preflighting, press checks;
Photo shoot art direction;
Copywriting & editing


TESTIMONIALS

"Beth was one of the main design decision makers at TONI&GUY that hired me to help with their overflow of design projects. Since our first meeting she has moved up within the company and is taking on more responsibilities and overseeing a lot of the overall US marketing of TONI&GUY. Beth has always been a joy to work with, but also is organized and keeps things running smoothly. Due to the nice photography and good direction I was able to pick up the ball and run with it. I think some of the work I produced for TONI&GUY with Beth was some of the most creative, rewarding and top-notch design I created in a long time. I would recommend working with Beth if you get the opportunity."
- Dale Berkebile, Owner / Creative Director, BRANDWISE

"Working with Beth was a wonderful experience. She is an excellent art director. She gives intelligent guidance, perspective, critiques, and inspiration for a vast array of projects. Beth is also a fantastic, super-creative designer. She's a true professional and it was an honor to work with her."
- Angela Hayden, Freelance Graphic Designer

"Beth is one of the most organized, creative people I know. She's extremely detail oriented and has the ability to keep her team moving in the right direction and always meet deadlines."
- Steven Ray, Interactive Art Director / UI designer / Brand Manager
TONI&GUY North America

“Beth is a great leader and a very driven and creative art director. She is a great asset to any company that is fortunate to have her on staff. I have learned much about the industry through Beth's example, creativity and leadership.”
- Alan Kennedy, Graphic & Web Designer, CB Richard Ellis


PORTFOLIO

Physical presentation by request