AIDS campaign - second place winner, Cannes Young Creatives 2006, with a campaign for the Center of Promotion and Attention of Infance.
AIDS campaign - second place winner, Cannes Young Creatives 2006, with a campaign for the Center of Promotion and Attention of Infance.
AIDS campaign - second place winner, Cannes Young Creatives 2006, with a campaign for the Center of Promotion and Attention of Infance.
Principes-Cherry- - Principes are a -not so premium- dominican cigars. The new thing is that now they come in vanilla, mint, cherry, rhum and chocolate flavors. We built a personality for the brand, popular but aspirational. We made this campaign making enphasis in the name "Principes" (means Prince) and we positioned them as "A flavor for each Prince" and we made this graphic using the cards game when the icon match the flavor of the cigar, using the Prince of the game, the J card. I also made the Packaging.
Principes-Natural- - Principes are a -not so premium- dominican cigars. The new thing is that now they come in vanilla, mint, cherry, rhum and chocolate flavors. We built a personality for the brand, popular but aspirational. We made this campaign making enphasis in the name "Principes" (means Prince) and we positioned them as "A flavor for each Prince" and we made this graphic using the cards game when the icon match the flavor of the cigar, using the Prince of the game, the J card. I also made the Packaging.
Principes-Menta- - Principes are a -not so premium- dominican cigars. The new thing is that now they come in vanilla, mint, cherry, rhum and chocolate flavors. We built a personality for the brand, popular but aspirational. We made this campaign making enphasis in the name "Principes" (means Prince) and we positioned them as "A flavor for each Prince" and we made this graphic using the cards game when the icon match the flavor of the cigar, using the Prince of the game, the J card. I also made the Packaging.
Ad Magazine, Aurora Maduro - Aurora Maduro cigars, from La Aurora Cigar Factory. We manage this brand with all the love and passion of the cigars rollers. We show them as treasures of our land, using natural fibers, shells, wood, ground, paper, textures of all kind and creating an special "aura", so warm that make you enjoy the most simple things of the nature. This ad also was in Cigar Aficionado Magazine
Aurora Sublimes - Aurora Sublimes cigars, from La Aurora Cigar Factory. We manage this brand with all the love and passion of the cigars rollers. We show them as treasures of our land, using natural fibers, metal, wood, paper, textures of all kind and creating an special "aura", so warm that make you feel at home. This ad also was in Cigar Aficionado Magazine, in doble page format.
Aurora Preferidos Tubes - Aurora Preferidos cigars, from La Aurora Cigar Factory, are hand made since 1903. This are the Premium cigars. In this ad we show them as the "dominican treasures" using the original ground when they grow, directly from Santiago and we use a recycled paper like a pergamino and the "coffer of the treasure"
Ad for a Social Magazine - Glorioso (that means glorious), it's a wine from La Rioja, Spain. The client only gave us a picture of the bottle and i gave this personality to the brand and transformed it into a piece of art, a "fresco" where the bottle is representing "the grape"
Ad Magazine, Marques de Riscal - with this piece we resembled those posters from long time ago, the flamenco dancers, dancing around the tables with great wine. We were celebrating La Rioja Grand Festival.
Centennial - n Easter, everybody taking those holiday days stops to go to beaches and the towns in the Dominican Republic, reason why we made this campaign like a call to the prudence, to the tranquillity and rest
Centennial - n Easter, everybody taking those holiday days stops to go to beaches and the towns in the Dominican Republic, reason why we made this campaign like a call to the prudence, to the tranquillity and rest
Aurora - Aurura Natural Cigars
INCA
Casa Cuesta Ad - The client Casa Cuesta, a home solution store needed an ad to sell chairs.
Ferreteria Cuesta - "no regrets offers" this is the concept for the sales promotion on the easter season for Ferreteria Cuesta. The idea was to motivate the people to go shopping before it'll be too late, with a graphic+religious look. the client didn't approve it
Orange
Orange-sim card 1
Orange-sim card 2
Orange-sim card 3
Orange On Time
Orange On Time
Orange On Time
Orange On Time
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Campaigns
Betsy Vilorio
Graphic Designer/Art Director/Audiovisual Producer Santo Domingo, Dominican Republic