Coroflot

Resume

Betty Chen
Sutter St.
San Francisco, CA 94115
415.730.1564
betty@bettysportfolio.com
http://www.bettysportfolio.com/

OBJECTIVE:
To enter a lead visual design position where I can best utilize my creative skills and seek growth within the company.

PROFESSIONAL SUMMARY:
Accomplished designer with a proven ability to develop and implement design strategies that support goals and creative objectives. Specializing in user interface design and branding. Daily projects include motion graphics, video editing, Flash multimedia and print graphics. Current with changes in the industry through continuing professional development and industry applications knowledge.

HIGHLIGHTS:
Extensive MAC/PC skills:
• Adobe CS4
- Illustrator
- Photoshop
- InDesign
- Dreamweaver
- Flash
- Fireworks
• Adobe After Effects CS3
• Final Cut Pro
• Soundtrack
• Maya
• Sonic DVD Creator
• MS Office/Power Point
• Keynote

•• Working knowledge of CSS, Action Script, HTML and JavaScript.
•• Over 14 years of diverse graphic illustration and motion graphics experience.
•• Ability to learn other programs and applications quickly.
•• Strives under pressure and adapts well to deadlines.
•• Excellent verbal and written communication skills.
•• Highly organized and conscientious of details.
•• Focused team player with solid communication, leadership skills and the ability to develop creative solutions for client needs.

AREAS OF EXPERTISE:
•• User Interface design, custom graphics, and icons.
•• Corporate identity development.
•• Storyboarding concepts and implementation for motion graphics.
•• Site architecture, page flow and navigation.
•• Translate usability and field research findings into effective design improvements.
•• Multimedia - Audio, video editing, sound design, 2D animation and Flash.
•• Print Projects - B&W to 4 color, stand alone and collateral for online marketing.
•• Digital retouching and image effects.

EMPLOYMENT:
AUTODESK - San Francisco, CA – Senior Visual Designer/User Experience - January 2007 – January 2009
••• Lead visual designer for multiple online products including social networking sites, marketing and content management sites.
••• Created custom graphics, icons and user interface design.
••• Provided presentation graphics, motion graphics and video editing for executive speakers at corporate tradeshows.
••• Executed a variety of graphics that included web, motion, DVD menu design and print.

FREELANCE:
GAMECRUSH – San Francisco, CA – Senior Visual/UI Designer - August 2010 – Present
••• Developed UI standards as needed for changing social gaming site.
••• Created additional site pages that follows the continuity of the site brand.
••• Prototyped tool sets and account features.
••• Customized icons and buttons.
••• Aid the slicing of the pages into CSS/HTML-friendly pieces.
••• Created graphics for all the active button states, all the inactive states, etc.
••• Ongoing support and site maintenance post launch.

CISCO - Milpitas, CA – Lead Visual Designer/User Experience - March 2010 – September 2010
••• User experience research and design.
••• Develop research plans by collaborating with other disciplines such as Market Research.
••• Analyze and synthesize qualitative and quantitative information.
••• Discover and define important unmet needs and critical insight into customer/partner behavior around problems, workflows and situations.
••• Presented results of research efforts, creating both compelling presentations and experience design/offering recommendations, write research reports, and present the results to the stakeholders.
••• Provided concrete, actionable recommendations to the SET team.

TWITTERMOMS - San Francisco, CA – Lead Visual Designer - September 2009 – Present
••• Provided essential graphics for storyboard presentation to clients.
••• Produced motion graphics in RSS fed widgets. Accurately followed standards of the client brand.
••• Created user interface design, IA, interaction design, custom graphics and icons.

ALCHEMY LABS - San Francisco, CA – Lead Visual/UI Designer - August 2008 – November 2008
••• Provided essential graphics for storyboard presentation to clients.
••• Created user interface design, IA, interaction design, custom graphics and icons.

ECOSYNERGY – San Francisco, CA – Art Director - July 2008 – November 2008
••• Worked closely with co-founders to determine the creative vision of their company.
••• Defined product scope and developed all product requirements by redesigning company website using current identity logo from concept to completion including IA, page flow and navigation.

ORGANIC – San Francisco, CA – Flash Designer – June 2008
••• Resized multiple web banners for Bank of America and trouble shooting data restrictions under tight deadlines.

CARAT FUSION - San Francisco, CA – Motion Graphics/Animator – November 2007
••• Animated 15 second series for Adidas campaign.
••• Approximately 2 million viewers in Times Square, NY.

LIFTOPIA – San Francisco, CA – Lead Visual/UI Designer - March 2008 – July 2008
••• Redesigned company website using current identity logo.
••• Re-branded entire client website from concept to completion including logo, IA, page flow and navigation.
••• Developed information architecture strategy and application interface design.

CREATIVE SPARK - San Francisco, CA – Motion Graphic Designer - October 2007 – November 2008
••• Lead designer in motion graphics for online video series for Countrywide Bank.

EZREZ - San Francisco, CA – Lead Visual/UI Designer – October 2007- December 2007
••• Redesigned company website from concept to completion.
••• Worked closely with developers for application interface design.

CNET- San Francisco, CA – Senior Visual Designer – September 2007- July 2008
••• Presentation graphics for executive speakers for sales conference.
••• Designed layout for corporate Power Point template and preserved continuity of corporate design.
••• Produced corporate template was used company wide at CNET.

CREATIVELIFT - San Francisco, CA – Visual Designer – May 2006- September 2008
••• Strived well in a fast paced environment for direct marketing materials and online visuals.
••• Designed web banners and direct mail for AOL, Vonage and Charter.
••• Prepared files for print production.

FIRST AMERICAN TITLE - San Francisco, CA - Senior Visual Designer – November 2005 – May 2006
••• Redesigned web buttons and banners for new Latino site.
••• Created banners that reported to be viewed 140,000 times in December and clicked on 3,300 for a click through rate of almost 2.5%.

ARUP - San Francisco, CA – Visual Designer – February 2006 - May 2006
••• Prepared dynamic PowerPoint presentations for executives.
••• Converted complex maps to simple, comprehensible graphics.

SPARK ALLEY - Berkeley, CA – Motion Graphics Designer – November 2004 - Present
••• Provided dynamic concepts and animation series to be displayed in Palm, Inc. kiosks.
••• Worked closely with lead designer for animation transitions, style and concepts for Palm, Inc. Air Canada airport signage.
••• Redesigned Power Point presentation for executives at Palm, Inc. tradeshow in Spain.

SCREAMSTREAM - San Francisco, CA – Visual/Motion Graphics Designer – January 2006 - December 2008
••• Chief editor for animated motion graphics and sound design for surf video documentary.
••• Lead designer for Double Fusion brochure.

KIWIDADDY - San Jose, CA – Lead Visual Designer/User Experience – November 2005 – July 2006
••• Lead designer for illustrated series of scenery for website.
••• Redesigned company logo and website.

EMOCHILA - San Francisco, CA – Senior Visual Designer/User Experience – September 2005 – November 2005
••• Front-end web design for various CPA customers.
••• Worked closely with clients to design a personal site that preserves the continuity of their current marketing material.

PERMIRUS GLOBAL TECHNOLOGY - Oakland, CA – Lead Visual Designer/User Experience – November 2004 – July 2008
••• Successfully implemented international software company’s vision for corporate identity.
••• Created application design and style for Bendemeer Technology.
••• Executed a series of postcards and flyers for mail distribution for Logiciel, Inc.

LMK MEDIA - Berkeley, CA – Graphic Designer – March 2005 – August 2005
••• Solely designed and created personal website for company founder.
••• Created dynamic series of ten second broadcast spots including sound design.
••• Collaborated in designing full identity package for the company.

UPN 44 NETWORK - San Francisco, CA – Motion Graphic Designer – October 2005
••• Prepared winning storyboard and concepts for animation that aired December 2004.
••• Successfully executed a four second network spot in collaboration with team members.

M&B REALTY INVESTMENTS - San Francisco, CA – Lead Visual Designer – November 2003 – Present
••• Extensive branding and identity package for a San Francisco realty investment company.
••• Oversaw entire branding production of press kit, letterhead, envelopes and business cards.

DRAFTING:
BEYER WEAVER & THOMAS, LLP - Mountain View, CA - October 1999 - August 2002
••• Solely supported and provided 28 attorneys and agents with patent illustrations.
••• Met and exceeded critical patent office deadlines for filing with formal drawings.

EDUCATION:
EX’PRESSION COLLEGE FOR DIGITAL ARTS - Graduation Date: February 2005
••• BS Graphic Design

REFERENCES:
••• Available upon request