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Utilize Design Booklet. - There are clear guidelines to be adhered to when prepping design work to go off to the printing press. I created a booklet that gathered this very information and presented it all within the theme to “utilize” it, playing off the many words ending in “ize”. Various images of patterns and vintage printing machinery accompany the text throughout- one, because the imagery is beautiful, and two, it reinforces the idea that, hmm, there’s a pattern here, be sure to use these guidelines.