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Director, UNC Creative

Robby Poore

Chapel Hill, NC
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  • About
  • About

    I'm proud to have my work at by Peel Gallery in Carrboro: www.peel.gallery.

    I am a creative professional with over 30 years of design experience. I have a wide range of experience designing print and electronic materials. I enjoy collaborative problem solving and like to come up with creative design solutions to complex problems.

    My background is in fine arts; I have a bachelors in painting, drawing, and printmaking. I began my design career as a print designer for White Wolf Games where I designed game cards and books. I worked for Merge Design, a design firm in Atlanta, where I designed corporate annual reports and specialty print pieces. After moving to North Carolina, I worked designing trade magazines for Journalistic, Inc. I then worked for the UNC School of Government; I began as a book designer but have worked for the past several years in the marketing department, developing a branded and unified look for the School. I currently work as Director of UNC Creative in Chapel Hill, NC. I’m also a freelance designer, I’ve designed books for The National Dance Association, and have also designed CDs, posters, and stickers for several local bands, as well as WXDU radio at Duke University. I am a screen printer; I teach beginning screen printing at Duke University's Art Annex, as well as Super G Print Lab, and run a poster printing outfit called Biovarg Industries. I’m also a musician and radio DJ .

  • Education
    • Bachelor of Fine Arts drawing and printmaking lithography, serigraphy intaglio
      University of New Mexico
  • Experience
    • Director of Brand Activation
      UNC Chapel Hill
      Chapel Hill, NC
      Oct 2025 - Present (8 months)
      I work in the Communications and Marketing team as a strategist and creative problem-solver for the University of North Carolina at Chapel Hill. I bring a creative and unique value to the strategic leadership of UNC, and can leverage my history as a creative professional with deep institutional knowledge to further the brand and messaging of UNC. I like people and love to connect people and ideas, and always look forward to furthering higher education and creative ideas.
    • Graphic Artist
      Biovarg Industries
      I do a limited amount of freelance work, and Biovarg Industries is the name of my screen printing enterprise, where I design gig posters and other art posters. I also design books, logos, magazine advertisements, posters, product labels, CDs, and t-shirt art.
    • Director
      UNC Creative
      Chapel Hill, NC
      Aug 2022 - Oct 2025 (3 years 2 months)
      I am the director of UNC Creative, the award-winning in-house design agency for the University of North Carolina at Chapel Hill. I manage a team of highly talented designers and professionals who make amazing materials at UNC. I help the Art Director manage the UNC brand, encourage creativity, and ensure that every job is up to the highest standards.
    • Design Manager
      UNC School of Government
      Chapel Hill, NC
      2000 - Aug 2022 (22 years 2 months)
      As Design Manager, I am responsible for the design and branding of School of Government materials. I supervise two graphic designers and art direct most of the print material that is created at the School. In addition, I manage a pool of freelance graphic designers and photographers. I collaborate closely with faculty, program coordinators, and marketing professionals to create a wide range of academic publications and course materials. As Design Manager, I also mentor colleagues in both graphic design and brand management, and I create design solutions for a wide variety of projects. I oversee the organization of the team's electronic files, book and design templates, and archives. I also assist in maintaining and upgrading the department's project management database in Filemaker Pro.
  • Awards

    UNC School of Government Extra Mile Award (peer-nominated work performance award), 2020

    UNC School of Government Collaboration Award (peer-nominated work performance award), 2020

    UNC School of Government Extra Mile Award (peer-nominated work performance award), 2017

    UNC School of Government Extra Mile Award (peer-nominated work performance award), 2011

    Magnum Opus Gold Award for Best Public Service Series for Pregnancy and Parenting: A Legal Guide for Adolescents, 2007

    Magnum Opus Honorable Mention Award for Best All-Around Government Publication for

    Pregnancy and Parenting: A Legal Guide for Adolescents, 2007

    UNC StarHeel Award, 2005

    Magnum Opus Silver Award in 2004 for "Cleanup Law of North Carolina"

    PICA Award for 2002 School of Government Annual Report

    Liquitex Excellence in Art University Award, 1993

    UNM D.H. Lawrence Summer Art Workshop, June 1992

    UNM Dean’s List, 1991–92 and 1992–93

  • Affiliations

    AIGA Raleigh-Durham

    Super G Print Lab - Durham

    542 Club, UNC-Chapel Hill

  • Industries
    • Non-Profit
    • Education
  • Skills
    • Art Direction
    • Creative Direction
    • Illustration
    • Illustrator
    • InDesign
    • Photoshop
    • Print Design
    • Sketching
    • Typography
  • Elsewhere on the Web
    • n
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    • 4
  • On Coroflot
    @biovarg, member since 2012
    • Following 2
    • Followers 19
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