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My first thought when I saw this was, it's about damn time! Seriously though, this actually looks pretty good. On February 10th Netflix will premiere the first season of a new series dedicated entirely to the world of design. Abstract: The Art of Design will take us up close and personal with major industry names like Danish architect Bjarke Ingels ( Via 57 West), Nike's Tinker Hatfield (Air Jordans and Mags) and Fiat Chrysler's head of design Ralph Gilles. Each of the season's eight episodes will focus on a different designer and a different discipline: graphic design, illustration, photography, architecture, interior design, set design, shoe design and automobile design. In other words, Abstract is basically made for the Coroflot community.
Watch a trailer for the series:
The documentary series is produced by WIRED editor-in-chief Scott Dadich who, understandably, used the magazine as a platform to tell us about what we can expect. In a recent article explaining the series, Dadich assures us that Abstract will accomplish what other design-focused documentaries have failed to do:
"I can guess what you're thinking, because I have watched a lot of design documentaries. Restrained, polished, pretty - so many of them look like a moving version of a coffee table book. You've got softly lit interviews, esoteric conversations, and subtle tracking shots of wide landscapes beneath unobtrusive music. Most of it is clean, minimal, and boring as hell.
We're not doing that. My partners and fellow executive producers - Morgan Neville (who won an Oscar for 20 Feet From Stardom) and RadicalMedia's Dave O'Connor - and I built a team of today's best - known documentarians. Every episode stands as its own film, adapting the design sensibilities of our subjects. And if I may geek out for a moment, aside from the usual Steadicams and drones, we used anamorphic prime lenses - the best glass on the market - mounted on a Red Epic Dragon camera shooting 4K HDR. It looks fantastic."
Ok, now I'm excited. We're looking forward to marathoning Abstract when it premieres February 10th on Netflix.